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reMarkable Now Available In US Via Best Buy

Debuting in US retail and signing Powerplay as distributor, reMarkable plans for growth in the paper tablet category in North America.

Paper tablet innovators reMarkable has announced that their second generation product, reMarkable 2, is now available in the US through Best Buy. This marks the first time the company’s product is available through a US retailer.

The reMarkable 2 bundle deals, which include a paper tablet, a Marker Plus, and a protective folio, start at $449 on Until now, reMarkable’s products have only been available directly to consumers in the US from the company’s website, Expansion to other retailers is planned for 2023.

“We’re excited to expand the availability of our next-generation reMarkable paper tablet to North American consumers,” said Magnus Wanberg, CEO of reMarkable. “Launching in major retailers in the US market will enable reMarkable to build on the momentum of our incredible direct-to-consumer e-commerce growth to date and let more people enjoy an exceptional digital writing experience and focused work through our products.”

reMarkable 2 is a cloud-connected tablet inspired by paper that is designed for note-taking, reading, and annotating documents without the distractions that come with other e-readers and tablets. With more than 1 million units sold since 2017, reMarkable in 2021 grew its revenue to $300 million and was earlier this year valued at $1 billion, making it one of Europe’s fastest-growing companies, according to the Financial Times. The reMarkable 2 has received multiple awards, including Time magazine’s ”Best Inventions” award.

reMarkable has signed Powerplay Retail (Powerplay) as its North American distributor. Powerplay has a proven track record of launching European brands in the North American retail market, operating as both a site representation firm with more than 100 longstanding retail relationships and a distributor capable of rapidly scaling retail programs for manufacturers.


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