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Sling TV Launches

ENGLEWOOD, COLO. – Sling TV, the Dish Network subsidiary, last week formally launched its live, over-thetop television service to customers nationwide.

The service, introduced at International CES last month, is aimed at cord-cutters and millennials. It delivers live sports, lifestyle, family, news and information channels, and video-on-demand entertainment to any broadband-connected device.

“There has been a remarkable expression of consumer interest since we first announced Sling TV one month ago,” said CEO Roger Lynch. “We believe Sling TV is a game-changing service that enhances the existing television landscape. Now underserved audiences have access to the best of live TV at an affordable price.”

After a free seven-day trial, Sling TV is priced at $20 per month. The service requires no contract, credit check or hardware installation, and customers can cancel online anytime.

Sling TV’s “Best of Live TV” core package delivers ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, ABC Family, Disney Channel, CNN, El Rey and Galavision. This package additionally features access to WatchESPN and an array of video-on-demand options. Customers can choose to add additional channels with optional “Sports Extra,” “Kids Extra” and “News & Info Extra” add-on packs, each priced at $5 per month.

The Sling TV app is available on current-generation Roku players, Roku TV models, Amazon Fire TV and Fire TV Stick, iOS, Android, Mac and PC, the company said.

In the coming months, the company will launch on Google’s Nexus Player, WebOS smart TVs from LG Electronics, select Samsung smart TVs and the Xbox One, with other streaming devices and smart TVs to follow.

The “Sports Extra” add-on pack adds SEC Network, ESPNEWS, ESPNU, Universal Sports, Univision Deportes, BeIN Sports, ESPN Buzzer Beater, ESPN Bases Loaded, and ESPN Goal Line channels to the service.

Customers can use their Sling TV credentials to watch ESPN and ESPN2 on the WatchESPN app from Internet- connected devices. Coming soon, Sling TV customers will also have access to ESPN3 via the Watch- ESPN app.

Sling TV subscribers also have access to content from Maker Studios, a network of 55,000 independent content creators. Available now is a Maker playlist featuring short-form videos from Maker’s entire content library. Videos will be refreshed consistently to maintain new content, the company said.

Also coming soon will be Maker’s Polaris+ channel, which features long-form original programming available in exclusive first-run on Sling TV. Polaris+ is an extension of Maker’s existing Polaris brand, the online gaming network. Polaris+ will be included in Sling TV’s “Best of Live TV” core package at no additional cost.

Consumers can visit to sign up.