Samsung will deliver more than 4,000 devices to all Olympic athletes as well as the PyeongChang 2018 Olympic family, including IOC and POCOG staff. They will also include all Paralympian athletes at the Paralympic Winter Games PyeongChang 2018.
Samsung said the Limited Edition phones will include a bezel-less 6.3-inch Infinity Display that fits comfortably in one hand, enhanced S Pen, and what Samsung calls its best-in-class dual camera. The phone will showcase a shiny white back glass to celebrate the winter theme, and gold Olympic rings – inspired by the Olympic Torch – an expression of the Olympic Movement with the union of five continents, and unity worldwide.
“Throughout our 20-year legacy as an Olympic partner, Samsung has showcased our support of the Olympic Movement by helping spread the Olympic Spirit and enhance connections through our latest technological innovations and immersive experiences,” said Younghee Lee, CMO and executive VP, Samsung Electronics. “We’re proud to provide the PyeongChang 2018 Olympic Games Limited Edition to all athletes in an effort to help them to stay connected, capture and share one of the most memorable moments of their lives.”
The phone will feature celebratory pre-loaded PyeongChang 2018-themed wallpapers and pre-installed apps “to help cultivate the utmost Olympic Games experience.”
“Samsung’s commitment to the Olympic Movement has increasingly enabled meaningful connections through innovative mobile technologies over the past 20 years,” said IOC president Thomas Bach. “Samsung’s creation of an Olympic Games Limited Edition device reinforces Samsung and IOC’s shared desire to spread the Olympic spirit. It’s because of dedicated partners like Samsung that we’re in the position to provide unforgettable experiences at the Olympic Games time after time.”
The Paralympian edition will include cases that feature the Paralympic Games logo. Samsung said the phones will expose the Paralympians to breakthrough mobile technologies that can help make the digital world more accessible for those with disabilities. Samsung has been a World Paralympic Partner since the Olympic Winter Games Vancouver 2010 and an advocate for the Paralympic Movement striving to inspire the spirit of progress and the human challenge ever since.
Samsung began its Olympic Games involvement as a local sponsor of the Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the wireless communications equipment category, providing its proprietary wireless communications platform and mobile devices.
Samsung’s commitment as a Worldwide Olympic Partner will continue in the Tokyo Summer Games in 2020.