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Rockford Fosgate Revs Up Motorcycle Marketing

Tempe, Ariz. — Rockford Fosgate is stepping up its focus on the motorcycle market by signing up a national distributor that targets motorcycle retailers.

Tucker Rocky Distribution has begun selling the brand’s motorcycle-specific products through its nationally distributed Biker’s Choice catalog.

Previously Rockford Fosgate sold to motorcycle dealers in a more limited way through its internal sales staff. The collaboration marks the “first time that we are actively pursuing motorcycle retailers,” said a spokesperson.

Last week, Rockford Fosgate announced that it began selling to motorcycle manufacturers for the first time to complement its sales to makers of recreational vehicles.

Tucker Rocky is distributing such motorcycle-specific products from Rockford Fosgate as the Harley-Davidson Direct Fit motorcycle audio systems and the new RFBTAUX universal Bluetooth streaming adapter.

Tucker Rocky offers an extensive dealer network and multiple warehouse locations, said Bill Jackson, president/CEO of Rockford, the parent of Rockford Fosgate and other 12-volt brands.