Rebates Kick Off New Year - Twice

Rebates Kick Off New Year

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As the new year gets under way, appliance manufacturers are once again turning to rebates -- the current promotional standby for the category -- to boost sales of their products. Here's a rundown on what white-goods suppliers are doing in January, February and March to help retailers sell their products.

Brand

Program

Products

Dates

GENERAL ELECTRIC

Consumer rebates of $50-$150 on refrigerators, $20-$30 on washers, $30-$100 on ranges, and $30 on dishwashers. Also, $100 rebate on front-loading washer and matching dryer.

Selected refrigerators, standard washers, gas and electric ranges and dishwashers; front-loading washer and matching dryer

Through February 26

JENN-AIR

Package rebate of $200 on three appliances bought together.

Selected Jenn-Air appliances

Through April 30

MAYTAG

Better Home Days rebate program offers $100 back with purchase of Neptune SuperStack washer/dryer, Gemini range or side-by-side refrigerator; $50 with Atlantis washer; $30 with dishwasher purchase.

Neptune washer/dryer, Gemini range, Atlantis washer, selected dishwashers and refrigerators

Through April 30

THERMADOR

Rebates of $300-$500 with purchase of Char-Glo gas barbecue continue.

Selected gas barbecues.

Through January 31

WHIRLPOOL

The First Big Event program offers $30-$50 rebate with range or microwave/hood purchase. Also, $20-$50 rebate with washer, dryer or washer/dryer combo purchase. Free one-year supply of Cascade Plus and/or Pyrex casserole with dishwasher purchase continues.

Selected ranges, washers, dryers, dishwashers, microwave/hood combos

Through February 21

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