Rebates Kick Off New Year
As the new year gets under way, appliance manufacturers are once again turning to rebates -- the current promotional standby for the category -- to boost sales of their products. Here's a rundown on what white-goods suppliers are doing in January, February and March to help retailers sell their products.
Brand | Program | Products | Dates |
GENERAL ELECTRIC | Consumer rebates of $50-$150 on refrigerators, $20-$30 on washers, $30-$100 on ranges, and $30 on dishwashers. Also, $100 rebate on front-loading washer and matching dryer. | Selected refrigerators, standard washers, gas and electric ranges and dishwashers; front-loading washer and matching dryer | Through February 26 |
JENN-AIR | Package rebate of $200 on three appliances bought together. | Selected Jenn-Air appliances | Through April 30 |
MAYTAG | Better Home Days rebate program offers $100 back with purchase of Neptune SuperStack washer/dryer, Gemini range or side-by-side refrigerator; $50 with Atlantis washer; $30 with dishwasher purchase. | Neptune washer/dryer, Gemini range, Atlantis washer, selected dishwashers and refrigerators | Through April 30 |
THERMADOR | Rebates of $300-$500 with purchase of Char-Glo gas barbecue continue. | Selected gas barbecues. | Through January 31 |
WHIRLPOOL | The First Big Event program offers $30-$50 rebate with range or microwave/hood purchase. Also, $20-$50 rebate with washer, dryer or washer/dryer combo purchase. Free one-year supply of Cascade Plus and/or Pyrex casserole with dishwasher purchase continues. | Selected ranges, washers, dryers, dishwashers, microwave/hood combos | Through February 21 |
