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× Reveals Industry Growth And New Single-Word Wake Phrase

Along with new features and partnerships, the company has introduced “Nikola” as a new wake phrase to invoke and interact with Josh Micro and Josh Nano continues to demonstrate rapid industry growth by announcing new partnerships, new features, and a brand-new wake phrase.

More Features, More Partners, More Commands

All users have a vision of how their smart assistant should sound, speak, and respond with interactive personality traits. With this level of customization in mind, is introducing more natural sounding voice and accent options, as well as the option to set parameters around personality settings for censorship among other characteristics.

In addition to its expanding list of close strategic partnerships with the industry’s leading manufacturers, has now signed on and certified over 900 dealers spanning the United States and Canada. This number continues to grow with direct as well as indirect via distribution through Snap One, which is exclusively accessible for Control4 partners.’s business grown more than five-fold, as the need for a trusted and contextual voice automation platform has become clearer than ever before. The rise in its user-base is naturally resulting in increased usage, with the proprietary AI now processing millions of commands per year. is also launching its new wake phrase, “Nikola.” Derived from the Greek name, Nikolaos, it is understood to mean “victory of the people” as a compound of Nike (victory) and laos (people). As a gender-neutral name that fulfills the wake-phrase requirements of being three syllables while including hard consonant sounds, “Nikola” will empower every client going forward.

The namesake pays homage to famous Nikolas throughout history that have graced the worlds of art, music, politics, sports, and the sciences. A few noteworthy Nikolas include, Dr. Nikola, the elegant, cultured, honorable supervillain created by Guy Boothby in five novels between 1895 and 1901. While a genius, the character’s goal was not world domination and instead immortality. Of course, there is also Nikola Tesla. The esteemed scientist who designed the alternating current, which is the predominant system for powering the world.

“Nikola” is now available to all Josh Micro and Josh Nano projects thanks to the company’s latest over-the-air software update. Professionals and their clients can easily make the change through the app or the Josh Portal by going to any microphone’s tile. It is important to note that changing the wake phrase on one microphone updates it globally across the entire system. This is done to ensure a consistent experience across every room of a project. Users can now address with commands like:

“Nikola, dim the lights, draw the blackouts, and watch The Mandalorian on Disney+”

Privacy’s stance on privacy has become a key feature and differentiator among voice platforms, especially given the mass market assistants act as Trojan horses to gather user data for marketing purposes. Since is a solution purpose-built for home technology professionals, its focus is on providing a rich feature set and advanced capabilities that enable an intuitive and simple voice experience.

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See also: Control4, Launching Consumer Campaign