New Mavica and Cyber-Shot Models Dominate Sony's PMA Exhibit


Sony yesterday at the PMA show in Las Vegas revamped its industry-leading Mavica digital camera line with the release of three new models and a Memory Stick flash memory floppy disk adapter. The company also introduced three new units in its Cyber-shot line, including a 3.3 megapixel model.

The Mavica line features the MVC-FD85, MVC-FD-90 and the MVC-FD95 that have image resolutions ranging from 1.3 megapixels to 2.1 megapixels. The Memory Stick floppy adapter, shipping in March with an estimated suggested retail price of $80, gives Mavica owners the choice of using the 1.44MB floppy or Memory Sticks ranging in size from 8MB to 64MB for image storage.

The new Mavicas will ship in May with suggested retail prices of $700, $800 and $900.

The top-end MVC-FD95 has a 10x optical zoom, a 4x speed optical zoom a through-the-lens viewfinder and LCD.

The Cyber-shot line, the Cyber-shot DSC-70, DSC-S50 and DSC-S30, are scheduled to ship in May, with respective suggested prices of $800, $600 and $500. The DSC-70 offers 3.3-megapixel resolution, 3x optical zoom, USB interface and MPEG High Quality Mode for full frame playback on a television. The DSC-50 has 2.1-megapixel capacity and the entry-level DSC-30 features a 1.6-megapixel capacity CCD. All three models use Memory Stick for image storage.


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