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Misfit Adds Sub-$50 Fitness Band

Burlingame, Calif. — Misfit has followed up its popular Shine fitness band with a more affordable option, the $49.99 Flash.

Designed as an easy-to-use fitness and sleep monitor, the Flash is constructed of soft-touch plastic and is waterproof to 30 meters. It comes in seven colors.

Like Shine, Flash never requires charging and can be worn virtually anywhere — on a wearer’s wrist, pants, shirt, shoes, lapel or on a keychain.

Flash measures steps, calories, distance, sleep quality and duration, and can track cycling and swimming distances. Its syncs wirelessly with the Misfit App on iOS and Android devices.

Flash will be available at Best Buy, Target, Amazon and Walmart in late September and can be pre-ordered now at