Kenmore Cops Trio Of CES Innovation Awards

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Sears’ private-label Kenmore appliance brand took home no less than three prizes in the Consumer Electronics Association’s (CEA) International CES 2011 Innovations Design and Engineering Awards competition, including a Best of Innovations nod in the major home appliances category.

“Earning multiple CES Innovation Awards in key categories underscores Kenmore’s commitment to delivering best-in-class innovation and service to our customers,” said Guether Trieb, president of Sears brands. “Kenmore has a long-standing reputation for high-quality products and these honors only reaffirm that.”

Entries are judged based on overall engineering qualities related to technical specifications and materials, aesthetics and design qualities, the product’s intended use and function, unique features and how the design and innovation of the product compares to others in the marketplace, and the awards are earned by the products with the highest judges’ scores.

“We are proud of how these innovations speak directly to customer needs, making their lives better, easier and saving [them] money,” said Kenmore brand VP Betsy Owens. “We strive to provide unique benefits to our customers and are proud to have received acknowledgement from the CEA for each of these winning innovations.”

Kenmore’s Best of Innovations kudo went to the Kenmore Elite dishwasher with interactive color LCD controls, which features the first interactive, full-color LCD touch controls with need-to-know information such as cycle length and status, use and care details, and maintenance tips. The 5-inch LCD screen is located on the top of the dishwasher door and is hidden from view when closed maintain the model’s clean, modern lines.

The dishwasher itself ensures consistent cleaning of every item — and eliminates the need to pre-wash or prerinse — thanks to an exclusive 360-degree “PowerWash” technology which uses an innovative spray arm that extends beyond the standard circular motion to blast every corner of the cavity. The unit also features exclusive rotating “TurboZone” spray jets that help remove baked-on foods from pans and other items.

The LCD touchscreen can also be seen in new front- and top-load laundry pairs that Sears is unveiling at the show.

Kenmore won a second award in the major home appliances category for its Kenmore Live Studio (KLS), which opened to the public last March in Chicago. Designed as interactive community center, KLS brings customers face- The Kenmore Elite dishwasher won “Best of Innovations” kudos in the CES 2011 Innovations Awards for its interactive, color LCD touchscreen controls. to-face with the brand’s latest product innovations, which are demonstrated during weekly events. The studio events are also broadcast live on Kenmore’s Facebook page to provide an interactive platform for two-way dialogue between customers and the brand, Sears said.

The retailer’s third award, within the enabling technology category, is for Kenmore Connect, an innovative customer-service feature that enables select washers and dryers to send real-time diagnostic information over the phone to service technicians via sound transmissions.

The audible “beeps” can carry more than 100 data points to help pinpoint a problem, including cycle and option settings; the status of certain sub-systems; operational information such as air/water temperature, estimated load size, spin speeds, fill/drain times and unbalanced load issues; and the mechanical issues associated with each error code.

The service is free to customers for the life of the appliance.

Kenmore Connect, and the brand’s other Innovation Award winners, will be on display next month at the 2011 International CES in Las Vegas. Visitors will find them at Kenmore’s 1,000-square-foot booth within the new Connected Home Appliances TechZone space, and in the Innovations 2011 Design and Engineering Showcase in the Grand Lobby of the Las Vegas Convention Center.


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