JVC Campaign Highlights iHeart App

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For its fourth annual Turn Me On webvideo campaign, JVC will take viewers on a four-decade tour of music, hairstyles and car audio technology ranging from a JVC cassette deck from the early 1980s to a 2011 head unit that controls an iHeart Internet radio app installed on a cable-connected iPhone.

JVC Mobile was there for all four decades, having launched car audio in the U.S. in 1982.

The video, due on the web in May, will start with four Turn Me On girls wearing jumpsuit tops and short shorts. They’re waxing a 1980s Camaro, installing an early 80’s shaft-style JVC cassette-receiver in the dash, changing the car’s oil, and working under the hood. In the background, a JVC boombox plays a Lita Ford song from the 80s. One of the girls removes the boombox’s cassette and places it in the head unit, whereupon Lita Ford and the girls appear in the car in 80s garb and hairstyles, cruising down the road and enjoying the music. Lita Ford then pulls a CD out of her jacket pocket, and one of the girls places it in an in-dash JVC Kameleon CD-receiver from the early 90s. The car transforms itself into a 90s Camaro, and 90s musician Kevin Martin of Candlebox appears in the car with the girls dressed in 90s garb. One of Martin’s songs plays from the CD.

Martin pulls an early-2000’s clickwheel iPod from his pocket, one of the girls plugs it into a car stereo adapter from the era, and music from Puddle of Mudd lead singer Wes Scantlin begins playing. Scantlin appears in a 2000’s Camaro with the girls in early-2000’s garb. Scantlin later pulls out an iPhone 4 with iHeart Radio app streaming music from up-and-coming band Rev Theory, whose lead singer Rich Luzzi, appears with the girls in a 2011 Camaro convertible.

The car speeds to a pool party where Rev Theory plays live. The girls then jump back in the car and use Full Power’s X Motion’s cloud-based iPhone navigation app to navigate their way back to the 80s, using a large-screen JVC A/V unit to display maps.


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