JBL has signed on as a sponsor of Woodstock '99, the megaconcert music festival in Rome, NY, July 23-25. "We were there 30 years ago and we'll be there this summer," said JBL brand manager Paul Bente. "We're delighted to be able to be part of bringing the music and spirit of Woodstock to a whole new generation of musicians and concert-goers." JBL speakers were used at the original Woodstock festival back in 1969.
"JBL-The Sound of Woodstock" will appear on banners and signs throughout the festival grounds to encourage a connection between JBL consumer and professional sound products. "By bringing the JBL consumer product identity to Woodstock '99, we strengthen our leadership as a company that provides quality home-entertainment products to consumers of every generation," Bente said. "The advances in JBL driver technology that are helping power the sound systems at the festival are also helping us create a line of high-performance home loudspeakers that truly bring pro sound home."
Michael Lang, the producer of the original Woodstock festival, is also producer of this summer's event. Lang noted that "JBL came through at the original Woodstock in '69 and they will do it again at Woodstock '99."
Woodstock '99 will feature 40 top musical acts, including artists such as Alanis Morissette, The Dave Matthews Band, Sheryl Crow, Metallica, Jewel and The Red Hot Chili Peppers. JBL is part of Harmon International Industries, Inc.