Minneapolis – iON America used last night’s Home Run Derby in advance of the All-Star Game to play up its new status as “official action camera” of Major League Baseball Online.
The sponsorship deal is tied to MLB.com and All-Star Week events here.
In a related move, the company also expanded its marketing campaign into the outdoor sporting goods space Tuesday by introducing a camouflage version of its iON action video camera. The iON CamoCam was specially designed for hunters and campers, offering special adaptations like gunstock mounts and silent operation to prevent alerting game.
As for the MLB activities, iON digital video cameras were used during the Home Run Derby to capture new perspectives from the traditional All-Star Game warm-up event.
The digital video camera manufacturer is using the high-profile sponsorship to continue making in-roads into distribution territory dominated by category founder GoPro.
iON said its arrangement with MLB will involve the exclusive use of high-definition and point-of-view footage captured with wearable iON action cams. Footage will be presented after the events on MLB.com and MLB’s various social media channels.
iON placed a number of waterproof cameras around Target Field for the week's activities. At the Home Run Derby, select All-Star players were equipped with iON cameras while additional cameras were strategically mounted throughout the ballpark’s infield, outfield and dugouts.
In the last two years, iON America has made significant advances in distribution and sales for its unusual approach to the action camera market.
The iON camera system uses interchangeable PODZ that enable each camera to be updated with new technologies and applications over time by swapping out optional upgradeable PODZ (modules that snap on the rear of the camera). The elongated camera body shape was also said to have been designed for better mounting and positioning than competitive approaches.
In its effort to promote the camera and the brand, iON has chosen sponsorship deals around key outdoor activities including traditional sports like baseball and racing, and outdoor sports like camping, hunting, fishing and various extreme sports.
Meanwhile, iON’s CamoCam will carry a $300 suggested retail when it ships to Walmart stores and through Walmart.com this fall.
The camera is skinned with official Realtree Xtra-designed camouflage and includes a Realtree Xtra camouflage mount to lock the camera on the barrel of a firearm, fishing net or the stabilizer bar on a compound bow.
The CamoCam can also be used with iON’s existing mounts including suction cups, helmet mounts etc.
The camera includes Wi-Fi connectivity, a 14-megapixel sensor, HD video capture at up to 60 fps, and a one-touch-recording feature with silent activation.