The company will launch Ford-branded turntables and Bluetooth speakers
“We are unreservedly enthusiastic about partnering with such an iconic and prestigious global brand as Ford,” said Paul Buckley, marketing director at Ion Audio. “Incorporating classic Ford styling elements throughout the years into Ion’s designs will result in a look unmatched anywhere else.”
“Ford is pleased to be working with Ion Audio in this space,” said Betsy McKelvey, licensing manager for Ford Motor Company. “Their attention to detail in bringing unique products to the marketplace will enable us to showcase our brands in new and interesting ways.”
The initial products are expected to debut in the latter part of 2016, according to Ion.