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Sony Electronics Launches A New Retinal Projection Camera Kit To Help The Visually Impaired

Sony's imaging technology supports "With My Eyes," a project to assist people with visual impairments

Sony Electronics has just announced the DSC-HX99RNV kit, a new retinal projection camera kit designed to help those with visual impairments see to capture the world around them. The kit consists of Sony’s DSC-HX99 compact camera and QD Laser’s RETISSA NEOVIEWER, a viewfinder that uses laser retinal projection technology.

“We continue to leverage creativity and technology to enhance the accessibility of our products, services and experiences. The Retina Projection Camera kit is a step in our commitment to a future that empowers all types of creators,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Sony welcomes the opportunity to use our digital imaging technology in this new and innovative way.”

The DSC-HX99 is the Cyber-shot travel zoom model that covers everything from wide-angle to super-telephoto in a compact body completed with a 24-720 mm (30x) high-power zoom lens. QD Laser’s RETISSA NEOVIEWER viewfinder is an accessory viewfinder for the camera. A digital image from the camera is directly projected to the retina through the RETISSA NEOVIEWER to see the surroundings, allowing the user to take a photo and record a video. Together, the technology offers a new way to view landscapes and people’s faces, read signs, and capture images through retinal projection. It is equipped with functions that allow you to enjoy full-fledged shooting, such as high-speed, high-precision AF performance and support for recording in RAW format. ​

“The laser retinal projection of RETISSA NEOVIEWER is a completely new technology that has been put to practical use for the first time in the world,” says Dr. Mitsuru Sugawara, President and CEO of QD Laser, Inc. “With the DSC-HX99 RNV kit that includes Sony’s digital still camera, we hope that people who may have found traditional viewfinders difficult to use will now enjoy taking photos, expanding their range of activities and discovering new worlds.”

With the aim of having more people use the camera kit, Sony offers it at $600 MSRP by bearing a portion of the costs. Sony also plans a collaboration with Japanese and American schools for the blind that assist people with low vision.

The new Retina Projection Camera kit will be on display at the CSUN Technology Assistive Conference 2023 trade show in Anaheim from March 13-17, 2023, as a touch-and-try opportunity for users. After the conference, Sony will be looking to collaborate with others to host a touch-and-try event for potential users to have a hands-on experience with the kit before purchasing. The kit will be available to purchase in the US in limited quantities through Sony’s website, starting early Summer 2023.

See also: How AI And Big Data Are Driving Accessibility Through Personalization