Visitors to LG’s booth will be able to experience content remastered using both Dolby Vision HDR and HDR10 as well as new Hybrid Log Gamma (HLG) technology.
LG, who previously announced its support for HDR10 and Dolby Vision streaming formats, will demonstrate the transmission of HLG content utilizing ASTRA’s satellite network and the BBC's terrestrial broadcasting system. HLG is a new HDR standard jointly developed by the BBC and NHK of Japan that utilizes a single distribution bitstream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers. This new standard is designed to enable broadcasters to send HDR transmissions over cable and to provide streaming live content.
Also at IFA, LG said it will be the first to publicly demonstrate HDR technology combining High Frame Rate (HFR) with HLG content. LG will team up with the BBC and the European Broadcasting Union to demonstrate HFR HLG content that is compatible with both MPEG DASH (IP streaming) and DVB-T2 transmission systems. HFR is a new technology that enhances the quality of Ultra HD images by delivering up to 100/120 frames per second. This enhanced frame rate translates to smoother, more realistic onscreen movements, the company said.
“With unprecedented technological flexibility, LG OLED TVs offer the most advanced HDR capabilities on the market today as well as into the future,” said Brian Kwon, president of LG Home Entertainment Company. “Future HDR technology will allow a wider range of consumers to experience rich HDR content regardless of the format employed.”
LG’s booth will be in Hall 18 of Messe Berlin. IFA runs from September 2-7.