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HDR10+ Logo & Licensing Program Gets Underway

Dolby Vision challenger now supported by over 40 companies

HDR10+ Technologies officially launched its new licensing and logo certification program.

HDR10+ is an open, royalty-free high dynamic range (HDR) metadata platform — based on the SMPTE 2094-40 standard — that was developed by 20th Century Fox, Panasonic and Samsung. Positioned as a royalty-free alternative to Dolby Vision, it produces enhanced contrast and colors on TVs. The technology optimizes picture quality for 4K Ultra HD displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation and contrast, according to the group.

License and logo certification is available to companies meeting the tech and test specs, with qualifiers based on different device categories.

Adoption for HDR10+ currently includes more than 40 content production, consumption and distribution companies, the group noted.

See: What You Need To Know About The Newest Video Format War