Fitbit Goes More Fashion-Forward

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Fitbit has introduced its latest fitness tracker, the slightly more upscale Alta.

With a nod toward the fashion-conscious, the Alta can be used with various interchangeable bands, including leather and silver bangle. Bands will range from $29.95 to $99.95.

The water-resistant tracker features a satin finish and a silver stainless-steel body, and a gold stainless-steel finish will be released in the near future, the company said.

Fitbit’s other newest device — the Blaze, which was introduced at CES last month — also has a modular design.

Steps, distance, calories burned and active minutes can be viewed on the Alta’s OLED display in portrait or landscape mode with a tap, as can the time. Battery life is said to be five days on a single charge.

Other features include sleep tracking; the ability to set a reminder to move; vibrating alarms; and call, text and calendar notifications. A SmartTrack feature automatically recognizes and records continuous movement activities including walking, running, outdoor biking, elliptical, sports and aerobic workouts, said Fitbit.

The wearable is currently available for pre-sale at $129 and is expected to ship in March. It carries the same price point as the Fitbit Charge and will replace that product, a company spokesperson told TWICE.

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