Once again touting its rapid rise in TV sales and consumer mind share, TCL announced a swath of new products at CES 2019, including 8K TVs, a 75-inch 4K set added to its popular 6-Series line, and new TCL-branded home audio and head/earphone products.
“We want to be known as more than just a TV company,” explained Kevin Wang, TCL Corporation SVP and CEO of TCL Electronics.
While no availability or pricing details were made available, the company announced its X10 QLED 8K TV. This Android-powered smart TV will include Google Assistant, an Onkyo AI soundbar and Dolby Vision HDR.
Also announced was a 75-inch Roku TV 8K 8-Series 8K model with QLED and quantum contrast technologies. Using the new Roku Entertainment Assistant, users will be able to communicate via natural language to control and navigate their TV or search for content.
Both TCL 8K models are expected to go on sale much later this year.
Of more immediate import, its 75-inch 4K 6-Series set goes on sale today for “less than $1,800,” according to Aaron Dew, TCL’s product development director for North America, noting that only 1 percent of TV sales are for sets that cost more than $2,000. Dew also bragged that TCL had risen to number 2 in smart TV market share and had briefly eclipsed LG as the number 2 overall TV brand in North America in Q3.
The new 75-inch 6-Series set will feature TCL’s new Contrast Control Zone technology, which features smaller micro LED backlights to create up to 160 contrast zones, enabling more efficient local dimming adjusted for each frame of content.
In addition, this quarter TCL will update all Series-5 and Series-6 models for compatibility with Dolby Vision mode for gaming with Microsoft Xbox One S and X.
In home audio, TCL will start selling Alto-branded Bluetooth-enables soundbars, the Alto 5/Alto 5 Plus (2.0 and 2.1-channels respectively) for sets 43 inches and larger, and the Alto 7/Alto 7 Plus for use with TVs measuring 55 inches and larger.
Also coming to market are four models of TCL-branded head/earphones, which include a colorful low-end standard cabled in-ear (SOCL), behind-the-neck (ACTV) and two over-the-head versions (MTRO ELIT). No pricing or timing was provided, however, on the new soundbars or headphones.