Canon Unveils ‘Maxify’ SO/HO Printer Line

Five-model series emphasizes value, speed
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New York – Canon used a small-business networking conference co-sponsored with Entrepreneur Magazine Tuesday to unveil its new Maxify line of inkjet printers targeted at small-office and home-office (SO/HO) users.

Canon used the gathering of small-business entrepreneurs to play up the value and quality of the printer series. The event’s featured speaker, Barbara Corcoran of The Corcoran Group, and “Shark Tank” fame, keynoted the session and called out the advantages of having the right technology to maximize both message and image in brand building.

Although rival multifunction printer makers like Epson and Brother have recently shifted their printer emphasis to growing and larger B-to-B opportunities, Canon is using Maxify to step up its pursuit of the more mainstream entrepreneurial audience with multi-function and some single-function SO/HO SKUs.

Canon has long served the SO/HO market with bubblejet and inkjet printer solutions, but Michael Duffett, Canon USA consumer printer VP, said this segment has been underserved by Canon of late.

The Maxify line is positioned between Canon’s Pixma and ImageClass printer series, both of which place heavier emphasis on photo printing as a key asset.

Duffett said that in developing the Maxify line, Canon conducted focus groups with small-business owners “to see how their business is managed and how we can help them improve.”

The resulting key areas of focus included low cost of ownership, offering Cloud-based print-from-anywhere functionality and offering U.S.-based customer service support.

The company’s core strength as a producer of imaging focused products continues in the Maxify models, but the primary application of the newest offerings is for general office needs.

The line consists of five models ranging from $150 to $400. All of the units have been developed to deliver high speed, high efficiency and laser-quality output, and all have built-in Wi-Fi connectivity.

The Maxify models use a newly developed printhead and “Dual Resistant High Density” ink system with greater ink yields. The company said the ink system was “designed to produce graphs with vivid colors and sharp, optical density and crisp text.”

Maxify models were also designed to carry greater paper capacities, with models featuring either single or dual paper trays.

Black-and-white documents feature seven-second first-print speed.

For mobile printing, the Maxify line is supported with a dedicated Maxify Printing Solutions mobile app to access Cloud storage platforms like Dropbox, Evernote, Microsoft One Drive and Google Drive, as well as social-networking services.

The printers also support Google Cloud Print, for Gmail applications.

The top-of-the-line Maxify MB5320 ($400 suggested retail) will be carried exclusively through Staples and is an all-in-one multifunction printer (print, copy, scan and fax) with a 50-sheet Automatic Document Feeder (ADF) that supports auto duplexing, capable of scanning a two-sided document in a single pass.

Canon has added two Contact Image Sensors (CIS) that scan both sides of the document at once to cut down on scanning and copy time.

Other features include: two 250-sheet trays, a 3-inch LCD display, 23 ppm output in black and white and 15 ppm for color, with a 30,000-page monthly duty cycle.

The remaining models will have open distribution and include the MB5020 ($300), which carries most of the same features as the 5320, omitting only the duplex scanning and one 250-sheet paper tray.

The MB2320 ($200) is an all-in-one positioned for home-office applications and includes dual paper trays, with a 15,000-page monthly duty cycle.

The MB2020 ($180), features a 2.5-inch LCD, omits faxing, offers 16 ppm black and white and 11 ppm color print speeds, and has a 15,000-page monthly duty cycle.

The iB4020 ($150) is a single-function printer with two 250-sheet paper trays, print speeds of 23 ppm black and white, 15 ppm color and a monthly duty cycle of 30,000 pages.

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