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B&O Unveils BeoVision LCD Systems

NEW YORK — Bang & Olufsen made
a stop at the Chelsea Art Museum here
on its cross-country tour to showcase and
launch the new BeoVision 10 and 7-55
home-theater systems.

The art museum played up the modern
art styling of the new systems in keeping
with the Danish manufacturer’s flair for
style and design.

The BeoVision 10 is a 40-inch edge-lit
LED LCD TV with the slimmest panel
depth in the company’s assortment. Resolution
is FullHD 1080p with a 240Hz
refresh rate, and B&O refines the picture
using its proprietary film-judder-reduction

The company also offers a special wallmount
bracket for the set, and designed a
coordinating large cloth-covered speaker
grille under the screen to give the package
a more square appearance, helping it
blend in with surrounding artwork.

The wall bracket allows the screen to
swing at an angle up to 45 degrees for viewing
from different locations in the


The BeoVision 10 has a built-in speaker
system, including a trumpet-shaped
bass port that is said to eliminate turbulent

The removable cloth speaker grilles
will be offered in a choice of colors, including
black, white, silver, dark gray,
blue and orange. Pricing for the BeoVision
10 varies by options. When it ships
in the May to June time frame, the base
suggested retail for the TV will be
$6,248, ranging to $7,675 for a showroom
package including the TV, wall
bracket, Beo4 remote and upgraded
anti-reflective screen.

The company also unveiled a 55-inch
version of its BeoVision 7, with FullHD
1080p resolution, 120Hz and full-array
LED LCD TV entertainment system.
North American product manager
Dave Zapfel explained that with the full
array LED system, which includes local
dimming technology, the picture quality
of LCD had reached a point of acceptability
for screen sizes up to 55 inches, in
B&O’s mind.

The BeoVision 7 system will include B&O’s new Adaptive Sound Technology
(AST), which Zapfel said was designed
to create the perfect sound for surround
systems set up in an imperfect world.

Used with a minimum of four speakers,
the AST will reposition the center
sound stage around the room for optimal
listening from a variety of locations.

Zean Nielsen, B&O North America
president, said the AST system is an
example of B&O’s ongoing mantra that
“technology should be the servant of
man, and not the other way around.”

In addition, the BeoVision 7 features a
built-in Blu-ray Disc player.

Suggested retail for the BeoVision 7
55-inch setup is $18,700, including the
TV, stand and center speaker bar.