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B&O Play Adds First Bluetooth Speaker

Arlington Heights, Ill. – Bang & Olufsen added the first Bluetooth speaker to its B&O Play line, which includes a portable AirPlay speaker.

The book-shaped  BeoPlay 2 , though flat and rectangular like a book, delivers 360-degree sound and a 24-hour battery life at $399, the company said. It’s available in green, gray and black with included leather strap. It is available at Bang & Olufsen stores, the B&O Play online store (, and select design and department stores.

The speaker features an extruded-aluminum chassis with polymer shell on each of its largest sides. Each side incorporates a two-channel driver array, and an extra tweeter delivers high-frequency sound “around the edges,” the company said. The arrangement is promoted as delivering “room-filling music in all directions.”

The drivers are powered by a 2×30-watt Class D amplifier that delivers 180-watt peak output and 55Hz-22kHz frequency response.

To extend the life of the rechargeable Li-ion battery to 24 hours, Bang & Olufsen added “adaptive power management” technology to monitor and anticipate the incoming audio signal, making it possible to feed the exact amount of power needed by the amplifiers only when they need it, the company said.

 The device features Bluetooth 4.0, a line input, and a USB port to charge mobile devices. It also comes with leather strap

The speaker weighs less than 2.5 pounds and measures 1.7 by 5.6 by 10.1 inches.

The B&O Play sub-brand was launched in 2012 to expand the company’s customer base to a younger demographic through more affordable portable A/V products that offer broader appeal than Bang & Olufsen’s core A/V products. Target customers are mostly independent, urban-living college graduates in their mid-20s to early 30s.  Distribution is through Bang & Olufsen-branded stores, but the company has expanded B&O Play distribution to other retail channels.