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Best Buy Gets Another Exclusive Sprint Plan

Overland Park, Kan. – Best Buy and Sprint tightened their relationship with the launch of a second pricing plan available exclusively through the national retailer.

The latest plan is the Best Buy One Family Plan, which at $100 per month provides two lines of unlimited talk, text and high-speed data on the Sprint network. Families can add up to eight lines at $40 per month per line. The price excludes the monthly cost of a phone lease or Sprint Easy Pay installment billing, the carrier told TWICE.

The launch follows the March rollout of a Best Buy One plan exclusive to the retailer. Best Buy does not offer exclusive plans from any other carrier.

For the plan, Sprint outlined specific restrictions to its unlimited high-speed data policy beyond the need to occasionally throttle back speeds for high-data users to improve the data experience for the majority of users. With the new family plan, video streaming is restricted at all times to 600kbps. The company also specified that it might terminate service if off-network roaming usage in a month exceeds 800 minutes or a majority of minutes or 100MB or a majority of kilobytes used. These restrictions have also been in place for Best Buy’s original Sprint-exclusive plan, a Sprint spokesperson told TWICE.

Despite the restrictions, Sprint promoted the new plan as offering unlimited high-speed data and noted that AT&T and Verizon no longer sell unlimited data.

With the new plan, Sprint asserted that compared to T-Mobile’s unlimited plans, the Sprint plan would cost almost $400 less over two years for two unlimited lines and two leased Samsung Galaxy S6 phones. The comparison, however, compares a Sprint phone lease with T-Mobile installment-payment plans, although T-Mobile has also just begun to offer leases.

With Sprint’s leases, the customer doesn’t own the phone after the lease is up unless he purchases it. The customer also gets the option to lease another phone. With T-Mobile’s installment plan, customers own the phone once the installment-payment period is over.