LG Electronics USA recently announced it launched a multi-faceted integrated marketing partnership with one of the original and most iconic esports organizations in the world – Evil Geniuses (EG). The centerpiece of the partnership is LG UltraGear, which has been named the Official Gaming Monitor of Evil Geniuses, and will be installed and utilized throughout the competitive practice and streaming rooms at the EG training facilities in Seattle and Los Angeles.
“This is the perfect partnership of industry-leading gaming technology and world-class esports professionals,” said Michelle Fernandez, head of home entertainment marketing, LG Electronics USA in a statement. “Evil Geniuses features some of the most talented and accomplished esports competitors in the world. LG UltraGear delivers the performance the world’s top professionals and all serious gamers need to gain that edge and win.”
LG UltraGear advanced monitors are well known to serious gamers for lightning speed, offering the world’s first 1 millisecond (ms) display combined with QHD Nano IPS technology for lifelike images with rich, natural colors and consistent contrast across a wide viewing angle. LG UltraGear monitors are fine-tuned to respond incredibly to the most demanding titles, helping lead gamers to victory.
Founded in 1999, Evil Geniuses (EG) has shaped the history of esports. EG is a leader in the worldwide competitive gaming community, maintaining elite globally and nationally ranked rosters across major game titles such as Dota 2, League of Legends and CS:GO as well as players competing at the highest level in various FGC games and Fortnite.
The EG Dota 2 team is the most victorious in North American history, with 4 top three placements in world championships and the only North American team to win The International, while the EG CS:GO team are champions of the two biggest fall tournaments (2019 ESL One New York, 2019 StarSeries & i-league Season 8), and in their first LCS split, EG surged to 2nd in the regular season.
“This partnership with LG UltraGear is a testament to delivering ‘best-in-class’ across all aspects of our organization,” said Phil Aram, chief gaming officer of Evil Geniuses in a statement. “EG’s insatiable desire to outperform ourselves continually fuels us to be in top form competitively, and with LG UltraGear, we have a partner that’s hand-in-hand with us in sharing that mindset.”
For more information on LG’s ultra-fast gaming monitors, visit https://www.lg.com/us/gaming-monitors.
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