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2017 TWICE VIP Award Winner, TVs: 40 to 57 inches: Samsung The Frame

The Frame is Samsung’s newest innovation that transforms the way consumers think about televisions in their home by challenging the idea of the traditional TV. Continuing Samsung’s focus on premium design, The Frame was curated with an artful approach meant to elevate any room or viewing environment. The Frame looks like a picture frame hanging on a wall when Art Mode is on, but also acts as a 4K Ultra HD smart TV. Instead of fading to black like a conventional TV, The Frame’s display transforms into a work of art, letting the users select custom-designed digital art pieces. With more than 100 art pieces in 10 different categories and layouts — including landscape, architecture, wildlife, action, drawing and more — to choose from, it is sure to please every design preference. The Frame can truly be personalized to suit varied design tastes, with a magnetic bezel that can be easily changed to colors or materials depending on consumer preferences. In addition, The Frame is outfitted with Samsung’s new Invisible Connection and No Gap Wall-mount, allowing users to hang it virtually anywhere so it can blend seamlessly into any living space without unsightly cables or wires.