Time Warner Will Show Fewer Ads To Win Back Cord Cutters

"The broad trend in the television industry is that viewers are moving away from linear, ad-supported programming toward on demand, a la carte viewing they can pay for directly. The response at Time Warner has been to begin offering premium networks like HBO to customers without a cable subscription, allowing anyone with an internet connection to pay for access."
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If an ad plays and no one is around to watch itt, does it matter how much it cost?

"The broad trend in the television industry is that viewers are moving away from linear, ad-supported programming toward on demand, a la carte viewing they can pay for directly. The response at Time Warner has been to begin offering premium networks like HBO to customers without a cable subscription, allowing anyone with an internet connection to pay for access."

Read More at The Verge

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