Cannes, France – Active-shutter 3D glasses manufacturer Xpand
reports it is in its second year of an exclusive technical partnership with the
Cannes Film Festival to provide technical support for all 3D screenings at the
event, which began today.
Under terms of the partnership, which extends through 2012, Xpand
will provide glasses as well as all the necessary equipment and training of
personnel for all of the 3D screenings shown at the Festival and the Film
Market.
In addition, Xpand is employing its 3D technology for other
festival sections, including Un Certain Regard, Cannes Classics, and more. All
of the digital 3D projections are being made in co-operation with the technical
management of the Cannes festival, the Commission Superieure Technique Du
Cinema (CST).
This year, two feature films will be shown in 3D, including Rob
Marshall’s “Pirates of the Caribbean: On Stranger Tides” and Takashi
Miike’s “Hara-Kiri: Death of a Samurai.”
“We are very pleased to be working with Xpand again this year.
The rapid growth in popularity of 3D technology in cinema, even from last year,
has been very exciting,” said Laurent Hebert, General Delegate for the CST. “We
believe that Xpand’s partnership with the Cannes Film Festival reflects this
rise in popularity and we are proud to be involved.”
“Xpand’s partnership with the Cannes Film Festival not only
provides the opportunity for Festival attendees to experience world-class 3D
the way it is meant to be seen; it also demonstrates our domination in the
European and international cinema markets,” said Maria Costeira, CEO of Xpand.
“As the global leader of 3D, we continue to develop new solutions and products
to improve the 3D cinema experience.”
