Benton Harbor, Mich. -Whirlpool launches today its second annual Great American Road Trip, which will provide thousands of sales associates with face-to-face product training on the latest appliance innovations, in part to mark its 100
The 50-city tour highlighting the Whirlpool, Maytag and KitchenAid
brands, starts today in Sacramento, Calif. and Milwaukee, Wisc. and will end Nov. 11, 2011 - Whirlpool's 100-year anniversary.
"With this being our 100
year, we've planned an even more exciting and ambitious tour," said Liz Okon, sales training development manager at Whirlpool Corporation. "Our goal is to arm U.S. sales professionals with the latest appliance information needed to help their customers create beautiful, functional and efficient kitchen and laundry spaces. And, the timing of the tour will help attendees prepare for the upcoming holiday season."
Course content, led by product experts, is geared towards sales teams of independent retailers, larger retail accounts, distributors, showroom consultants and designers, and home improvement stores. Sessions will be broken out into various segments in order to deliver customized training to each specific audience, the company said.
During each session, one attendee will win a new Whirlpool microwave. Additionally, all attendees will be entered to win a grand prize of either a Maytag Maxima Laundry Pair or Maytag High Performance Kitchen Suite.
For more information about the Whirlpool Corporation Great American Road Trip, or to find out training event locations, retailers can contact local account representatives or visit