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Westinghouse Adjusts LCD Prices

City Of Industry, Calif. — Westinghouse Digital Electronics became the latest flat-panel TV supplier to announce price adjustments on LCD TVs going into the holiday selling season.

The company introduced two new LCD TVs in the 17-inch LTV-17v1 ($499 suggested retail) and the 20-inch LTV-20v2 ($599), joining current models in the 20-inch, 27W-inch and 30W-inch screen sizes.

“The estimated street prices of $499 for the 17-inch and $599 for the 20-inch, reflect a 50 percent price reduction from when we introduced [similarly configured models] less than a year ago,” said Douglas Woo, Westinghouse Digital’s president. “Westinghouse brings factory savings to market faster than anyone else, and we will continue to lead the industry in driving down prices.”

The 17-inch model offers PC compatibility, high-definition 1280 by 1024 native pixel resolution, a 14 millisecond response time, 350 nits of brightness, a 160-degree viewing angle and a 350:1 contrast ratio.

The 20-inch model is a 4:3 EDTV level display with 640 by 480 native resolution, 450 nits of brightness, a 500:1 contrast ratio, split-screen mode and a 160-degree viewing angle.

Retailers carrying the products include Best Buy, The Great Indoors, Handy TV and Cowboy Maloney, the company said.