Enfield, Conn. — Ultimate Electronics’ veteran Steve Wood has joined Bernie’s, the New England brown goods, white goods and furniture chain, as merchandising and marketing VP.
Wood left Ultimate as merchandising VP, where he helped drive the company’s growth from 28 to 65 stores and led its 26-person merchandising team.
In his new role, Wood heads the Bernie’s merchandising and marketing team, and reports directly to John Wilkerson, executive VP/COO.
In making the announcement, president Milt Rosenberg noted that Wood’s extensive experience in purchasing, inventory control, vendor negotiations and supply-chain management will be an asset to Bernie’s, as the chain pursues a growth strategy that will take it from 14 to 20 stores by 2009.
