New York - NewBay Media, TWICE's parent company, announced today it has acquired the assets of Pro AV from Hanley Wood, including the magazine's web assets, editorial content and subscriber lists, effective immediately.
"Our stated goal is to be the No. 1 resource for A/V professionals, with unparalleled depth and breadth for readers and advertisers," said Steve Palm, NewBay Media's president and CEO, in a statement. "The acquisition of Pro AV further strengthens our already robust offerings, expanding our substantial reach to the professional A/V community."
Combined with NewBay's existing A/V and consumer electronics database, including Systems Contractor News and Sound & Video Contractor, the acquisition gives NewBay a reach of more than 200,000 professionals, it noted.
"We are excited to provide a new home for the Pro AV readers as well as the high-quality content Pro AV has long been known for," said Adam Goldstein, executive VP/group publishing director for NewBay Media's A/V/consumer electronics group. "This is a great opportunity to introduce a new audience to our esteemed brands, and to continue to build upon our goal to be the AV industries primary resource for business news and technical information."