The Top 100 Consumer Electronics Retailers, A To Z


ABC Warehouse

1 West Silverdome Industrial Park
Pontiac, MI 48343
(248) 335-4222
Gordon Hartunian, chairman
Stores with CE, 2009: 44
Stores with CE, 2008: 42
2009 CE sales (millions): $263
2008 CE sales (millions): $261

40 Privately held ABC Warehouse has grown from its founding in 1964 with a single Michigan location to 44 ABC Warehouse superstores in Michigan, Indiana and Ohio. The NATM dealer focuses on selling consumer electronics and appliances with a “warehouse” concept and with what it calls “the closest thing to wholesale” pricing. ABC Warehouse also offers online shopping at its Web site. In addition to the superstores, ABC Warehouse operates the 16-store Mickey Shorr chain of mobile electronics specialty stores, and two upscale Hawthorne Appliance outlets.

Abe's of Maine

5 Fernwood Ave.
Raritan Center Industrial Park
Edison, N.J. 08837
(800) 992-2237
Abe Mosseri, CEO
Stores with CE, 2009: 1
Stores with CE, 2008: 1
2009 CE sales (millions): $129
2008 CE sales (millions): $129

56 Privately held Abe’s of Maine was founded in 1979. Originally located in Old Orchard Beach, Maine, the mom-andpop dealer relocated to Brooklyn, N.Y., in 1986, and in 2006 moved again to a signifi cantly larger location in Edison, N.J., where it also maintains a storefront. Abe’s began as a photo specialty dealer, but has expanded its assortment to span the full gamut of consumer electronics, including such recently added categories as pro audio and 3D TV. The company also serves customers via a mail-order catalog, in addition to its Web site and showroom.

Abt Electronics and Appliances

1200 North Milwaukee Ave.
Glenview, IL 60025
(847) 967-8830
Bob Abt, CEO
Stores with CE, 2009: 1
Stores with CE, 2008: 1
2009 CE sales (millions): $210
2008 CE sales (millions): $210

46 Operating out of a single 37-acre mega facility in Glenview, Ill., privately held Abt has been serving Chicagoland residents out of several increasingly larger locations since 1936. The family business has established a rocksolid reputation for service, and off ers a vast selection of consumer electronics and major appliances products, including most premium brands. Abt has become one of the largest singlestore retailers in the United States and a proving ground for many CE and majap introductions. A pioneer in authorized CE e-tailing, Abt’s online efforts have given the company a national presence. This year the former PRO Group dealer re-joined the NATM Buying Corp., its longtime buying group home.

Adorama Camera

42 West 18th St.
New York, N.Y. 10011
(212) 741-0052
Mendel Mendlowitz, president
Stores with CE, 2009: 1
Stores with CE, 2008: 1
2009 CE sales (millions): $157
2008 CE sales (millions): $137

50 Privately held specialty dealer Adorama recently expanded its sole brickand- mortar store in Manhattan’s Flatiron district, but the showroom still belies the breadth of its sales volume, which is largely generated online. The retailer specializes in professional and consumer photographic equipment, including digital cameras and camcorders, but also sells an array of other consumer electronics products ranging from computers and GPS, to cellphones, personal audio and accessories. Adorama also provides photofinishing services online.


14591 SW 120th St.
Miami, FL 33186
(305) 251-9797
Nelson Gonzalez, CEO
Stores with CE, 2009: 0
Stores with CE, 2008: 1
2009 CE sales (millions): $95
2008 CE sales (millions): $109

63 Founded in 1996 as a specialty PC maker, Miami- based Alienware has broadened its focus beyond gaming enthusiasts to also include business and government with a product line that includes powerful desktops, notebooks and media centers, plus peripherals, accessories, and a growing selection of A/V and mobile devices. The company was acquired by Dell in 2006 and operates it as a wholly owned subsidiary. Last year it shut its four-year-old Miami storefront but continues to sell direct through the Web site and call center.

1200 12th Ave. South
Suite 1200
Seattle, WA 98144
(206) 266-1000
Jeffrey P. Bezos, chairman, president/ CEO
Stores with CE, 2009: 0
Stores with CE, 2008: 0
2009 CE sales (millions): $4,609
2008 CE sales (millions): $3,314

8 Publicly held began as an online bookstore in 1995, but it quickly went on to become a full-line global merchant and the world’s largest online-only retailer. Media remains a key component of its strategy, however, as Amazon was quick to leverage the Internet to offer digital downloads of video game titles; music through its popular DRM-free Amazon MP3 download store; books, magazines and newspapers through its category-leading Kindle e-book reader, the company’s best-selling product; and streaming video through a growing selection of TVs and Blu-ray Disc players, plus TiVo and Roku set-top boxes. Amazon’s competitive pricing, vast assortment and transactional ease has also made it a leader in CE hardware, placing it alongside Best Buy and Walmart as one of the three most powerful retail forces shaping consumer electronics.

American TV & Appliances

2404 W. Beltline Hwy.
Madison, WI 53713
(608) 271-1000
Douglas (Doug) Reuhl, president/ CEO
Stores with CE, 2009: 15
Stores with CE, 2008: 15
2009 CE sales (millions): $249
2008 CE sales (millions): $249

42 This closely held retailer of consumer electronics, appliances and furniture was founded in 1954 by TV repairman Ferd Mattioli, and is presently headed by president, CEO and majority shareholder Doug Reuhl. The chain operates 15 retail stores in Wisconsin, Illinois, Michigan, Iowa and Missouri, averaging 130,000 square feet in size, and carries such categories as video, audio, navigation, gaming, imaging and PCs, as well as custom design and installation services for home and car. Besides its retail superstores, American TV & Appliance also offers online shopping and operates independent appliance distributor Kennedy- Hahn Appliance.

Apple Stores

1 Infinite Loop
Cupertino, CA 95014
(408) 996-1010
Steven P. Jobs, CEO/director
Stores with CE, 2009: 205
Stores with CE, 2008: 208
2009 CE sales (millions): $6,881
2008 CE sales (millions): $7,337

3 Apple Computers, incorporated in 1977, is headquartered in Cupertino, Calif. The company designs and manufactures computers, servers, software and digital music players. Apple opened its first retail store in 2001, and the fledgling chain has since grown to 205 locations in the U.S. Besides its famed Macintosh computers, the product mix at the retail stores includes Apple’s top-selling iPod digital audio players, iPhone smartphones and, most recently, its iPad touchscreen tablet devices, in addition to docks, cases, software, and other accessories and peripherals. The stores are renowned for their sleek, minimalist designs which mirror Apple’s products, particularly the company’s de facto world flagship site at Fifth Avenue and Central Park South in Manhattan, where the below-ground facility is accessed through a 32- foot-tall glass cube. Business also remains robust at the Apple’s userfriendly e-commerce site, home to the rabidly popular iTunes music, app and game store.

Army-Air Force Exchange

3911 S. Walton Walker Blvd.
Dallas, TX 75236
(214) 312-2011
Brigadier General Keith Thurgood, commander
Stores with CE, 2009: 160
Stores with CE, 2008: 160
2009 CE sales (millions): $1,218
2008 CE sales (millions): $1,266

18 AAFES, as the organization is known, began in 1895 under a Department of War order to create an exchange service at every U.S. military post when possible. It now operates 160 full-line retail facilities in the U.S., but upward of 3,100 facilities worldwide in more than 30 countries, five U.S. territories and 49 states. AAFES provides a full suite of retail, food and services operations. In addition to popular anchor — the BX/PX general merchandise stores — AAFES operates a wide range of convenience and specialty stores providing DVD/ video rental, furniture, military uniforms and accessories. The retail operation also sells direct through its catalog and an e-commerce Web site, and is actively exploring the mobile commerce (m-commerce) channel. Customers are limited to active-duty Army and Air Force military, National Guard members, reservists, retirees and their families.

Audio Express

15490 N. 83rd Way
Scottsdale, AZ 85260
(480) 966-3100
Ed Santacruz, president
Stores with CE, 2009: 40
Stores with CE, 2008: 40
2009 CE sales (millions): $55
2008 CE sales (millions): $49

81 Founded in 1978, Audio Express is one of the largest privately held automotive electronics retail chains in the country. The company operates 40 stores in the West, Midwest and Southwest, including Arizona, California, Colorado, Illinois, Missouri, Nevada, New Mexico and Texas, under the trade names Audio Express, Mobile One Texas and Quality Audio Sound. Consumers can choose from a wide assortment of factory-authorized, mid- to premium products, and receive discounted installation services as proclaimed in the company’s tagline, “Home of the One Dollar Install.” Audio Express said it eschews online sales, although the company maintains an e-commerce operation, Car Audio Internet, which offers differing products and prices.

B&H Photo

420 9th Ave.
New York, N.Y. 10001
(212) 239-7500
Herman Schreiber, owner
Stores with CE, 2009: 1
Stores with CE, 2008: 1
2009 CE sales (millions): $418
2008 CE sales (millions): $380

32 B&H Photo was founded in 1970 by Herman Schreiber. The company’s lone Manhattan superstore is located on Ninth Avenue and features 35,000- plus square feet of retail space packed to the rafters with photo and A/V equipment for consumers and professionals. The “prosumer” business is also supported by an e-commerce site featuring more than 150,000 items available for shipment from distributors or the company’s own warehouse facility in New York City. The retailer said its motto, “The Professional’s Source,” reflects its focus on quality, competitive pricing and knowledgeable service, while its name is taken from a Hebrew blessing of God.

Badcock Home Furnishing Centers & More

200 N. Phosphate Blvd.
Mulberry, FL 33860
(863) 425-4921
Donald C. Marks, president/CEO
Stores with CE, 2009: 300
Stores with CE, 2008: 330
2009 CE sales (millions): $27
2008 CE sales (millions): $31

94 W.S. Badcock Corp. was established in 1904 in Mulberry, Fla. The company created a new store concept in 2000 called Badcock Home Furniture and More. These stores include a product line of more than 4,000 items, with brighter and more spacious display space. Approximately 75 percent of chain’s 300 locations in the southeastern United States are independently owned and operated through the company’s franchise business model. Badcock carries an assortment of A/ V products, including camcorders, televisions, DVD players, mounts, home theater in a box systems and portable audio, and last year closed 30 stores amid the furniture industry downturn.

Beach Trading Company

80 Carter Dr.
Edison, N.J. 08817
(732) 623-4650
Raymond Mosseri, owner
Stores with CE, 2009: 1
Stores with CE, 2008: 1
2009 CE sales (millions): $225

45 Central New Jerseybased Beach Trading was established in 1983 in Maine. The privately owned etailer serves the consumer, education, business and government channels through two e-commerce sites:, which began as a digital imaging store and expanded to other CE categories, and Buydig. com, which encompasses camcorders, desktop and notebook computers, peripherals, home audio, TVs, DVD players, GPS devices and digital imaging. The company also maintains a mail-order business, and it operates a 7,000-square-foot retail showroom of photographic, video and digital imaging equipment in Edison, N.J. All are supplied by a 45,000-square-foot warehouse in Green Brook, N.J.
2008 CE sales (millions): $300


1559 King St.
Enfield, CT 06082
(860) 741-1200
Milton Rosenberg, CEO
Stores with CE, 2009: 15
Stores with CE, 2008: 15
2009 CE sales (millions): $58
2008 CE sales (millions): $63

79 Bernie’s makes its swan song appearance on the TWICE Top 100, at least in its prior incarnation, after high costs, low margins and the protracted economic downturn in New England forced its closure in February. The company, which began as a gas station in 1947, operated 15 stores in Connecticut, Massachusetts and Rhode Island, and carried major appliances, consumer electronics and furniture. This year’s closure wasn’t its first: Bernie’s went belly-up soon after its acquisition in 1985 by Newmark & Lewis, and was bought back six years later by CEO Milton Rosenberg, son of founder Bernard. Rosenberg suggested that a fourth incarnation of the chain could be in the offing, after expressing interest in re-acquiring the Bernie’s name and at least two locations from creditors.

Best Buy

7601 Penn Ave. South
Richfield, MN 55423
(612) 291-1000
Brian Dunn, CEO
Stores with CE, 2009: 1,006
Stores with CE, 2008: 1,060
2009 CE sales (millions): $31,995
2008 CE sales (millions): $29,866

1 Minneapolis-based Best Buy is the No. 1 retailer of consumer electronics in the U.S., with an assortment of products that includes consumer electronics, personal computers, entertainment software and appliances, and related repair, subscription and installation services. Founded by Dick Schulze in 1966 as a St. Paul, Minn., hi-fi shop, Best Buy today operates more than 1,000 retail stores across the country along with several e-commerce sites. Last year longtime chief executive Brad Anderson passed the baton to company veteran Brian Dunn, who is transforming the company into a services business as it positions itself for a connected world. Other key growth drivers include off shore expansion and Best Buy Mobile, the stand-alone wireless stores and in-store departments that are co-owned by Britain’s Carphone Warehouse.

BJ's Wholesale Club

1 Mercer Rd.
Natick, MA
(508) 651-7400
Herbert J. (Herb) Zarkin, chairman
Stores with CE, 2009:
Stores with CE, 2008:

2009 CE sales (millions):
2008 CE sales (millions):

25 Publicly traded BJ’s Wholesale Club is the No. 3 wholesale club chain, behind Costco and Walmart’s Sam’s Club, and operates primarily in the eastern United States. At the end of its fiscal year the company operated 177 warehouse stores. Food accounts for more than half the chain’s total sales, but BJ’s also offers consumer electronics, media, small appliances, jewelry, tires, toys, health and beauty products, and apparel. Recently, BJ’s Wholesale Club selected HiWired, a tech-support and services provider, to offer consumer PC-technologysupport services to club members.


4500 Perkiomen Ave.
Reading, PA 19606
(610) 779-2000
Albert Boscov, chairman/ CEO
Stores with CE, 2009: 39
Stores with CE, 2008: 39
2009 CE sales (millions): $78

2008 CE sales (millions): $89

68 Privately held Boscov’s operates 39 fullline department stores in the Mid-Atlantic region. The chain filed for Chapter 11 bankruptcy protection in 2008, which led to the shutting of 11 locations and the sale of the business for $300 million to a group of family members led by company scion Al Boscov and his brother-in-law Ed Lakin, who had retired two years prior. Boscov’s was founded in 1911 and sells multiple brands of better consumer electronics products, including Hitachi, Mitsubishi, Sony, Toshiba and Panasonic, and boasts the largest independently owned service organization in its trading area. The company, a member of the NATM buying group, remains one of the country’s last remaining regional department store chains.


The Mountain
Framingham, MA 01701
(508) 879-7330
Dr. Amar G. Bose, chairman/CEO
Stores with CE, 2009: 125
Stores with CE, 2008: 125
2009 CE sales (millions): $363

2008 CE sales (millions): $362

34 Since its founding in 1964, privately held Bose has been an innovator in audio products and systems using advanced audio technologies. It sells its products through 125 company- owned stores in the U.S., located largely in factory-outlet centers and shopping malls, as well as online and via broadcast infomercials. The company, which resisted store closings despite workforce cuts of 10 percent last year, also operates about 50 retail locations internationally.

BrandsMart USA

3200 NW 42nd St.
Hollywood, FL 33312
(954) 797-4000
Robert Perlman, CEO
Stores with CE, 2009: 9
Stores with CE, 2008: 8
2009 CE sales (millions): $438
2008 CE sales (millions): $577

30 Privately held BrandsMart USA was founded in 1977 by Robert Perlman with a single store in Miami. Today the company operates nine circular superstores in South Florida and Atlanta that provide exceptionally low prices on a wide assortment of products, mostly presented within a bazaar-like, grab-andgo format. The company said its distinctive octagonal showroom design allows customers to view every item on display, creating a stadium feeling. The lower level houses thousands of small appliances, housewares, vacuum cleaners and healthcare aids; the mezzanine level showcases majaps; and an expansive assortment of CE and media is located on the main level, including audio and home theater equipment, car stereo components, computers, cellular telephones, software and a large selection of flat-panel TVs. The company, which claimws to be one of the largest volume-per-store retailers in the U.S., recently added e-commerce functionality to its Web site, and opened a new location in Gwinnett County, Ga., which is the first retail site of its size to be certified a “green building” by the state.

85 Enterprise
Suite 100
Aliso Viejo, CA 92656
(949) 389-2000
Neel Grover, president/CEO
Stores with CE, 2009: 0
Stores with CE, 2008: 0
2009 CE sales (millions): $300
2008 CE sales (millions): $335

39 Privately held is the No. 2 full-line, Internet- only retailer behind Following an early focus on electronics and computer hardware and software, the company has expanded into more than 20 product categories, including games, apparel and shoes, books, bags and luggage, fragrance, home and outdoor, software, sporting goods, jewelry and watches, toys, and baby goods as part of an expansion strategy that has fueled strong growth over the past three years. Now in its second decade, the e-tail pioneer, founded by chairman Scott Blum, boasts some 12 million customers who are drawn to its longstanding promise of “The Lowest Prices on Earth,” which is backed by a low-price guarantee on millions of new products. More recently, the company reported 146 percent year-over-year sales growth for its retail Marketplace — which has more than 11.5 million product listings from thousands of third-party retailers, including such CE stalwarts as Tiger- Direct and Paul’s TV — and now accounts for about half of’s total volume.


One Cabela Dr.
Sidney, NE 69160
(308) 254-5505
Dennis Highby, president/CEO
Stores with CE, 2009: 29
Stores with CE, 2008: 28
2009 CE sales (millions): $35
2008 CE sales (millions): $33

90 Sporting goods chain Cabela’s was created in 1961 after founder Dick Cabela came up with a plan to sell fishing flies he purchased while at a furniture show in Chicago. The company’s foundation remains its catalog business, and more than 76 diff erent catalogs are published each year, with more than 120 million mailings. Cabela’s is represented in the TWICE Top 100 for its assortment of navigation, digital imaging, two-way radio, weather instrumentation and CE boating products.

Cameta Camera

8400 New Horizons Blvd.
Amityville, N.Y. 11701
(631) 389-2138
Bill Cameta, principal
Stores with CE, 2009: 1
Stores with CE, 2008: 1
2009 CE sales (millions): $26
2008 CE sales (millions): $27

95 Cameta Camera is a fullservice, single-location camera store and photographic equipment retailer that has been in business on Long Island for more than 20 years. The company prides itself on its knowledgeable, high-service staff that includes professional photographers who evaluate the latest imaging products before adding them to the assortment. The company also actively searches out promotions, closeouts, value-added packages and overstocks in pursuit of its stated philosophy to “Buy smarter, sell for less, and offer the best possible service.” In 2001 Cameta expanded online via eBay, where the company said its Cameta auctions on eBay became the largest eBay seller specializing exclusively in the sale of photographic equipment. Cameta further ratcheted up its Internet presence with the launch of an online digital photo lab,, while maintaining a core e-commerce site at

Car Toys

20 West Galer St.
Seattle, WA 98119
(206) 443-0980
Daniel Brettler, president/CEO
Stores with CE, 2009: 51
Stores with CE, 2008: 50
2009 CE sales (millions): $124
2008 CE sales (millions): $136

58 Headquartered in Seattle, privately held Car Toys was founded in 1987 and specializes in car audio and wireless sales and service. The Progressive Retailers Organization (PRO Group) dealer operates 52 stores in Washington, Oregon, Colorado and Texas, and has formed strategic partnerships with mobile electronics vendors and wireless and paging carriers to provide a broad array of products and services to the Northwest and Texas markets. Looking ahead, the company is controlling costs as it rides out the recession and said it is well-positioned in each of its respective businesses and channels to accelerate growth and expand its value proposition with customers.


200 N. Milwaukee Ave.
Vernon Hills, IL 60061
(847) 465-6000
John A. Edwardson, chairman/CEO
Stores with CE, 2009: 0
Stores with CE, 2008: 0
2009 CE sales (millions): $140
2008 CE sales (millions): $159

54 Privately held CDW focuses on sales of IT equipment to corporate, government and educational sectors, and most of its $7.6 billion in annual sell-through is derived from those channels. Corporate accounts are predominantly small- to medium-sized businesses. Although CDW no longer caters to the consumer market, consumers nevertheless continue to comprise a small proportion of its customer base, ostensibly drawn by the company’s competitive prices. CDW also publishes merchandise catalogs and accepts call-in orders, although the Internet remains its chief distribution channel. Founded in 1984, the etailer was acquired in 2008 by Providence Equity Partners, which took the public company private. CDW maintains two warehouse facilities: a 513,000-square-foot Western distribution center in North Las Vegas, Nev., and a 450,000-square-foot distribution center at company headquarters.


20 Robert Pitt Dr.
Monsey, N.Y. 10952
(845) 352-0266
Adam Reich, president/CEO
Stores with CE, 2009: 0
Stores with CE, 2008: 0
2009 CE sales (millions): $69
2008 CE sales (millions): $72

72 Founded in 1993, privately held Comp-U-Plus began as a computer and peripherals reseller and has morphed into an e-tailer of IT, CE, home and garden, health and beauty, jewelry and children’s products. Within electronics, the Monsey, N.Y.-based business carries PCs and peripherals; home, car and portable A/V; navigation; gaming; digital imaging; and accessories. The company has shipped more than 3 million orders since 1993, and continues to offer a 30-day, money-back guarantee with no restocking fee on most products.


3295 College St.
Beaumont, TX 77701
(409) 832-1696
Bill Nylin, chairman
Stores with CE, 2009: 76
Stores with CE, 2008: 75
2009 CE sales (millions): $360
2008 CE sales (millions): $415

35 Founded in 1890, Conn’s is a publicly traded retailer that carries consumer electronics, major appliances, furniture, bedding and lawn care equipment. The NATM member operated 76 stores throughout Louisiana, Oklahoma and Texas last year, and maintains an inhouse credit operation. Last year was a busy one for the business: chairman Thomas Frank Sr. stepped down after 50 years with the company due to ailing health, and was succeeded as chairman by long-time corporate officer Bill Nylin soon after his son Timothy succeeded him as CEO as part of a planned succession. The company was later sued by the Texas attorney general for deceptive trade practices, including using misleading and high-pressure sales tactics and failing to fully honor extended-warranty agreements. Conn’s denied any wrongdoing, but agreed to pay customers $4.5 million to settle the suit. More recently, credit modifications approved earlier this year by Conn’s lenders helped the company avoid defaulting on its loans following several quarters of falling sales, attributed in part to the weak local economy.

Costco Wholesale

999 Lake Dr.
Issaquah, WA 98027
(425) 313-8100
James D. Sinegal, president/CEO
Stores with CE, 2009: 409
Stores with CE, 2008: 399
2009 CE sales (millions): $5,132
2008 CE sales (millions): $4,796

5 Publicly traded Costco is the largest wholesale club in the U.S., with 409 domestic membership warehouses. The company can be traced back to 1976 when the late Sol Price, creator of the wholesale club concept, opened the first as a Price Club store in a remodeled air hanger in San Diego. The chain later merged with Costco, which had opened its first warehouse in Seattle in 1983. Today, the company offers a wide range of competitively priced products, including food, appliances, electronics, automotive supplies, health and beauty products, and apparel. In CE, Costco is represented in most major categories including A/V, computers, home office, digital imaging and wireless by a tightly edited good, better, best selection of tier-one brands, such as Apple, Dell, LG, Panasonic, Samsung, Sharp, Sony and Toshiba. Costco ceased its open-ended return policy on TVs and other CE three years ago after earnings were challenged, but maintains its go-forward strategy of a stillliberal two-month return period, a doubling of the manufacturer’s warranty coverage period, and free tech support to cut down on returns.


1 Crutchfield Park
Charlottesville, VA 22911
(434) 817-1000
William G. Crutchfield, Jr., founder/CEO
Stores with CE, 2009: 2
Stores with CE, 2008: 2
2009 CE sales (millions): $243
2008 CE sales (millions): $250

Started in 1974 as a mailorder car audio business, this privately held business has long since added 12-volt video and home A/V through its catalog and e-commerce Web site. The PRO Group member also operates a Spanish- language Web site, Proprietary services include the CrutchfieldAdvisor, available online, which provides extensive CE information, product advice and comparisons, and installation assistance. Headquartered in Charlottesville, Va., the award-winning direct seller also maintains two brickand- mortar retail outlets within its home state. More recently, the company launched a mobile version of its e-commerce site that can be accessed by logging onto from a mobile phone. Visitors will automatically see a version of Crutchfield’s Web site that is optimized for their specific handheld device, and can make purchases through a secure checkout process that has also been optimized for mobile phones.


4802 Littlejohn St.
Baldwin Park, CA 91706
(626) 813-7730
Stanley Ho, president
Stores with CE, 2009: 0
Stores with CE, 2008: 0
2009 CE sales (millions): $65
2008 CE sales (millions): $60

74 Privately held CyberPower is a computer manufacturer and direct-seller of its proprietary, PC-only product line, which includes various highend and custom-configured gaming machines, notebook systems and high-performance workstations designed to meet the needs of gamers, businesses, government agencies, educational institutions and other end users.

Cowboy Maloney's Electric City

1313 Harding Street
Jackson, MS 39202
(601) 948-5600
J. Con Maloney, CEO
Stores with CE, 2009: 12
Stores with CE, 2008: 12
2009 CE sales (millions): $22
2008 CE sales (millions): $21

100 Cowboy Maloney’s returns to the TWICE Top 100 after several years’ absence. The familyheld business began in 1952 as a lumber yard selling built-in appliances for new homes, and added TVs to the mix after the first TV station in Mississippi began broadcasting. Its 1991 acquisition of Electric City helped it become the dominant independent CE and appliance dealer in the state with 12 locations. Along the way, the company became renowned for selling the first DirecTV system in the world, and was similarly first to market with Sirius Radio. More recently, the NATM dealer, run by brothers Con, Eddie and Johnny Maloney, acquired Riverwood Home Appliances, a twostore appliance chain that carries ultra- premium brands.

Data Vision

445 5th Ave.
New York, N.Y. 10016
(212) 689-1111
James Garson, CEO
Stores with CE, 2009: 1
Stores with CE, 2008: 1
2009 CE sales (millions): $105
2008 CE sales (millions): $96

61 Privately held DataVision sells computer hardware, software, digital photography, home audio and video and mobile electronics products. The specialty niche player operates one 35,000-square-foot store in Midtown Manhattan and sells products directly through its e-commerce sites, www. and Authorized brands include Apple, Asus, Canon, LG, Nokia and Samsung. The company entered the premium audio and home-theater products and custom installation market with its creation in 2006 of Home Theater Expo@Datavision, an 11,000-squarefoot showroom above its main home computer floor. Given DataVision’s high-profile location (across the street from The New York Public Library on Fifth Avenue), the store is often used as a showcase for major manufacturer product introductions, including the launch of the Apple iMac and Intel’s Pentium M and Duo Core processors. Last year was a challenging period for the company as it was for many, but it ended 2009 with a strong fourth quarter and an expanded Web presence reflecting the addition of more than 100,000 items.


1 Dell Way
Round Rock, TX 78682
(512) 338-4400
Michael S. Dell, chairman/ CEO
Stores with CE, 2009:
Stores with CE, 2008:
2009 CE sales (millions): $4,740
2008 CE sales (millions): $5,803

6 Founded by Michael Dell in 1984, publicly traded Dell was built on a business model of selling and drop-shipping custom-configured computers directly to customers who order via its Web site, catalogs and phone lines. The company would later add personal electronics and home video to its mix, and began selling its desktop and laptop computers through a select group of retailers, including Costco. As part of a new worldwide channel strategy, Dell expanded distribution in 2007 to Best Buy, Staples and Walmart with limited assortments of Dell notebook and desktop PCs, monitors, printers, ink, toner and bundles. As part of the retail redirection, Dell closed all 140 of its mall- and airport-based kiosks in the U.S., shut its first and only retail store, and scrapped plans to build more. The company’s 18 percent year-over-year sales decline on the Top 100 reflects its volume shift from direct sales to its retail channel partners, the resurgence of Hewlett-Packard, and the advent of inexpensive netbook computers from Asus and other competitors.

200 N. Sepulveda Blvd.
Ste. 101
El Segundo, CA 90245
(310) 658-5000
Adam Shaffer, CEO
Stores with CE, 2009: 0
Stores with CE, 2008: 0
2009 CE sales (millions): $64
2008 CE sales (millions): $78

76 California-based is a discount e-tailer offering new, closeout and re-certified brand-name products. It carries about 75,000 SKUs, including computer hardware, software and peripherals; home and personal A/V; GPS; digital imaging; gaming; mobile; storage and memory; accessories; and a full range of home, automotive and personal care goods. The company was acquired in 2006 by PFSweb, an e-commerce services provider for Fortune 1000 companies including P&G, and operates as a wholly owned subsidiary. More recently, PFSweb reported continuing improvement at which, despite lower revenues, posted its first positive net income since its acquisition during the fourth quarter of 2009, thanks to cost reductions and new operational efficiencies. The e-tailer also established a new division last year called eStore Retail Services that allows PFSweb to leverage its proprietary interactive marketing, product procurement, rich content merchandising, customer-acquisition methodologies and related Web retail services.

Electronic Express

2627 Grandview Ave.
Nashville, TN 37211
(615) 259-2031
Sam Yazdian, president
Stores with CE, 2009: 16
Stores with CE, 2008: 15
2009 CE sales (millions): $85
2008 CE sales (millions): $82

66 Founded in 1985, Nashville- based Electronic Express operates 16 stores throughout the Central Tennessee market and an e-commerce Web site. The privately held NATM dealer carries a large selection of premium TVs and video products; home, personal and car audio; computers; digital cameras; and mobile electronics. It also offers custom-installation services and recently added major appliances to the mix. The largest independent dealer in its trading area, the chain last year reopened a former Circuit City store in Spring Hill, relocated its 12,000-square-foot Clarksville store to another 21,000- square-foot Circuit site, and reopened a former CompUSA storefront in Brentwood.

Electronics Expo

38 Fairfield Place
West Caldwell, N.J. 07006
(973) 808-8838
Leon Temiz, president/CEO
Stores with CE, 2009: 7
Stores with CE, 2008: 7
2009 CE sales (millions): 155
2008 CE sales (millions): 130

51 Founded in 2003, privately held Electronics Expo operates seven retail locations, all in northern New Jersey. Consumers can also shop online at www.electronics- The A/V specialty retailer offers high-end audio, video, cameras, camcorders, mobile electronics products, and custom-installed whole-home systems, as well as home furnishings and decorative accessories. Electronics Expo’s stores feature brand-specific vignettes in a designer showroom style. More recently, the company formed a new home-theater design and installation division called Xtecs comprised of CEDIA certified installers and an architectural designer, and last year relocated to a new 90,000-square-foot headquarters, showroom and warehouse complex that allowed the business to expand its product assortment and record the most profitable year in its six-year history, the chain reported.


6509 Flying Cloud Dr.
Eden Prairie, MN 55344
(952) 656-3905
Brian Smith, president/CEO
Stores with CE, 2009: 0
Stores with CE, 2008: 0
2009 CE sales (millions): $129
2008 CE sales (millions): $131

57 Fingerhut and its new sister site are a fullline e-tailers of “games, gadgets and goodies” with a direct-sell heritage that goes back to 1948. The business was bought by Federated Department Stores in 1999 and resold in 2002 to The Petters Group, an equity investment concern, which rebuilt its customer base and Web site and renamed it Fingerhut Direct Marketing. The company was acquired again in 2008 by Bain Capital Ventures and Battery Ventures and renamed Bluestem Brands this past February. The direct seller continues to offer a wide assortment of products including apparel, baby products, housewares, home furnishings, jewelry, sporting goods, toys and even major appliances. The electronics assortment features A/V, home office, portable audio, car and marine products, musical instruments, digital imaging, gaming, e-book readers, accessories, and PCs and peripherals. The two sites ship more than 2 million packages annually from Bluestem’s 1.2 million-square-foot fulfillment and distribution center in St. Cloud, Minn.

Fred Meyer Stores

3800 SE 22nd Ave.
Portland, OR 97202
(503) 232-8844
Michael L. (Mike) Ellis, president
Stores with CE, 2009: 25
Stores with CE, 2008: 124
2009 CE sales (millions): $179
2008 CE sales (millions): $185

49 A division of publicly traded supermarket retailer Kroger, Fred Meyer Stores is a major Western food-anddrug chain that operates nearly 130 large multi-department stores in four states. In addition to consumables and pharmaceuticals, the unique format also features a wide selection of general merchandise, including apparel, home fashion and furnishings, electronics, automotive products, toys and fine jewelry.

Fry's Electronics

600 E. Brokaw Rd.
San Jose, CA 95112
(408) 487-4500
John Fry, CEO
Stores with CE, 2009: 34
Stores with CE, 2008: 34
2009 CE sales (millions): $1,704
2008 CE sales (millions): $1,893

14 Closely held Fry’s is concentrated in the six Western states of California, Texas, Arizona, Oregon, Washington and Nevada, although the family-run business also maintains stores in Georgia, Indiana and Illinois. Founded in 1985 in Sunnyvale, Calif., Fry’s sells and services computer hardware and software, electronics components and accessories; audio/video; telecommunications devices, major and small appliances, personal electronics, musical instruments, and CD and DVD software, as well as convenience and general merchandise goods. Ranging in size from 50,000 square feet to more than 180,000 square feet, each big-box store features a unique design that reflects its particular locale. The company also maintains an e-commerce site, www. (formerly

Game Crazy

900 W. Main St.
Dothan, AL 36301
(334) 677-2108
Joe Thomas (J.T.) Malugen, chairman/ president/CEO
Stores with CE, 2009: 384
Stores with CE, 2008: 558
2009 CE sales (millions): $338
2008 CE sales (millions): $253

41 Game Crazy, a national chain that sold new and used video games, game consoles and accessories, was expected to shutter at press time. It was created as a sister chain to investor Mark Wattles’ Hollywood Video, and many of its stores were located within or adjacent to the video rental stores. Both businesses were later sold to Movie Gallery, which won a bidding war with Blockbuster for Wattles’ Hollywood Entertainment. Movie Gallery filed for Chapter 11 bankruptcy protection in 2007, resulting in the closure of 174 Game Crazy locations, and again in Feb. 2010, which precipitated another wave of closures, reducing the store count to 250. The company purportedly succumbed to competition from DVD mail and kiosk rentals, video on demand and GameStop’s domination of the gaming software retail market.


625 Westport Pkwy.
Grapevine, TX 76051
(817) 424-2000
R. Richard Fontaine, chairman/CEO
Stores with CE, 2009: 4,383
Stores with CE, 2008: 4,308
2009 CE sales (millions): $4,620
2008 CE sales (millions): $4,978

7 GameStop became the world’s largest video game and entertainment software specialty retailer following its 2005 merger with EB Games. GameStop carries new and used software, hardware and game accessories for PC and gaming systems from Sony, Nintendo and Microsoft. The publicly held business operates nearly 5,000 retail stores in the U.S., Canada, Australia and Europe under both the GameStop and EB Games trade names. The company also operates two e-commerce sites, and, and publishes the gaming magazine Game Informer. Its stores accept trade-ins of used games, which are repackaged and resold. The strategy helped drive traffic and sales during the economic downturn, and has since been tested by Best Buy, RadioShack and other competitors.

1890 Ord Way
Oceanside, CA 92056
(760) 726-7700
Frank Segler, chairman/founder
Stores with CE, 2009: 0
Stores with CE, 2008: 0
2009 CE sales (millions): $58
2008 CE sales (millions): $62

80 (corporate name Computer Geeks) is a 13- year-old consumer-direct business specializing in computer and assorted CE-related excess inventory, manufacturer closeouts, end-of-life products and high-demand and unusual computer components and peripherals at highly discounted prices. The company, a division of privately held Genica, caters to “geeky” tech-savvy and price-conscious consumers, while its sister unit, wholesale distributor Evertek Computer, serves the reseller channel. Last year the company settled Federal Trade Commission charges of failing to protect sensitive customer information after hackers breached the company’s data. The e-tailer said it maintained solid margins despite lower- than-projected sales in 2009, and will continue to focus on cost reduction and price competition going forward.

Harmony Electronics/ Ultimate

1801 Flatbush Ave.
Brooklyn, N.Y. 11210
(845) 369-1280
Nate King, CEO
Stores with CE, 2009: 1
Stores with CE, 2008: 1
2009 CE sales (millions): $112
2008 CE sales (millions): $111

59 Harmony Electronics/Ultimate edged up from 64th to 59th place on the TWICE Top 100. The 21-year-old company, formerly Harmony Computers, resides in a recently renovated showroom in the heart of Brooklyn, N.Y., but has established a larger online presence. Its ever-evolving product mix now centers on four primary areas: consumer electronics, including home theater, 12-volt electronics, GPS devices, cameras and radar detectors; musical instruments and DJ equipment; sporting goods; and housewares. Harmony sells direct to consumers, as well as through the government, corporate and educational channels.


3000 Hanover St.
Palto Alto, CA 94304
(650) 857-1501
Mark Hurd, CEO
Stores with CE, 2009: 0
Stores with CE, 2008: 0
2009 CE sales (millions): $833
2008 CE sales (millions): $695

21 Hewlett-Packard was founded in 1939 by Stanford classmates Bill Hewlett and Dave Packard, who developed a device used to test sound equipment. HP has since evolved into a global IT powerhouse that makes, markets and sells PCs, servers, storage devices, printers, networking equipment and IT infrastructure. The company has enjoyed a strong resurgence in the marketplace within the past two years thanks to new manufacturing effi ciencies, a reinvigorated Compaq brand and brisk demand for netbooks. HP primarily sells through channel partnerships with retailers but also sells direct to consumers, businesses and the educational channel through its Web site at


4151 E. 96th St.
Indianapolis, IN 46240
(317) 848-8710
Gerald Throgmartin, chairman
Stores with CE, 2009: 127
Stores with CE, 2008: 108
2009 CE sales (millions): $963
2008 CE sales (millions): $857

20 hhgregg was founded in 1955 in Indianapolis, and last year operated 127 stores in Alabama, Florida, Georgia, Indiana, Kentucky, North and South Carolina, Ohio, Tennessee and Virginia as it progressed with plans to become a national 400-store specialty CE and majaps chain. Its product assortment includes mid- to premium- priced video, audio, home office, car A/V, imaging and major appliances, and the chain recently extended its mix to gaming and netbook PCs. The retailer also operates five Fine Lines boutique-type stores featuring superpremium appliances, and a commercial sales division serving the home builder channel. The company went public in 2007 to help fuel its expansion plans and allow retiring family members to cash out, although most of its recent build-out has been supported by cash flow. The chain is currently completing a 45-plus store rollout into the Mid-Atlantic States, including its first stores in Maryland, New Jersey and Pennsylvania.

Home Shopping Network

1 HSN Dr.
St. Petersburg, FL 33729
(727) 872-1000
Mindy F. Grossman, president/CEO
Stores with CE, 2009: 26
Stores with CE, 2008: 29
2009 CE sales (millions): $308
2008 CE sales (millions): $266

38 HSN (Home Shopping Network), a division of publicly held HSNi, pioneered electronic retailing with its debut in 1977 and has grown into a global multichannel retailer, with 24-hour TV programming that reaches more than 90 million households and an ecommerce site that ranks among the Top 10 in traffic. The assortment includes consumer electronics, fashion apparel, housewares, jewelry and other general merchandise categories. The CE selection spans virtually every product category and is represented by most major brands. Products are also available for purchase through catalogs, online, by phone or from one of 26 retail and outlet stores. In 2007, HSN teamed with EchoStar Communication and its Dish Network satellite service to launch the HSN Shop by Remote interactive TV (ITV) service, which allows Dish Network subscribers with ITV-enabled set-top boxes to purchase products using their TV remotes. Parent company HSNi also operates Cornerstone Brands, which distributes over 300 million catalogs annually, operates eight separate Internet sites. More recently, HSN said strong growth in its electronics and wellness categories helped grow net sales 9 percent to $518.9 million for the first quarter ended March 31.

Howard's Appliance & Flat Screen Superstores

901 East Imperial Hwy.
La Habra, CA 90631
(714) 871-2700
Judy Lawrence, president
Stores with CE, 2009: 10
Stores with CE, 2008: 9
2009 CE sales (millions): $26
2008 CE sales (millions): $27

97 Privately held Howard’s Appliance & Flat Screen Superstores began as a radio repair shop founded by chairman Howard Roach in the back of a San Gabriel, Calif., sporting goods store in 1946. More than 60 years later, the 100 percent employee-owned business serves much of Southern California from its 10 superstore locations. The product mix includes mid- to upper- midtier majaps and an assortment of tier-one flat panel TVs from LG, Panasonic, Samsung, Sony and Toshiba. The company launched its e-commerce site,, back in 2002, and more recently moved its 64,000-square-foot service center and warehouse to a new 172,000-squarefoot facility in Pico Rivera, Calif. It opened its 10th superstore last year in Torrance, Calif.

Huppins Hi-Fi/OneCall

421 West Main
Spokane, WA 99201
(509) 747-2624
Murray Huppin, president
Stores with CE, 2009: 1
Stores with CE, 2008: 1
2009 CE sales (millions): $72
2008 CE sales (millions): $81

69 Privately held Huppin’s Hi-Fi, Photo and Video began as a tailor shop in 1908, morphed into a pawnbroker shop that added cameras, radios and stereo equipment in the 1950s, and became a specialty electronics retailer in the 1970s. While it continues to operate a single showroom in its hometown of Spokane, Wash., it established a national presence with the 1994 launch of the OneCall mail-order and Internet division, and became one of the industry’s first authorized CE e-tailers. Today the assortment includes home theater, home and portable audio, digital imaging, home office, and wellness. Under fourth-generation owner Murray Huppin, the PRO Group dealer has earned a reputation for competitive prices, innovative Web design and solid customer service. Unlike other e-tailers, the company owns its own inventory, held in two area warehouses, to provide greater control over fulfillment, and maintains an experienced, highly trained and noncommissioned call center, which provides “the right information and outstanding customer service,” Huppin told TWICE.


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