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Synergy Audio Video Joins HTSA

The Home Theater Specialists of America (HTSA) buying group has added Synergy Audio Video of Orange, Calif., as its 60th member.

The store, owned by Steve Gorton, a former salesperson for Leigh Adams and Ken Cranes, was started in 1996 when Gorton “figured out the only way I was going to make real money was to provide all of the product as well as the integration.”

Gorton said in a release that Synergy is now “one of the top integrators in southern California” and that his company has plans to move to a new 8,500-square-foot facility later in the year.

On his decision to join the $500 million buying group, Gorton said, “Over the years, I’ve always worked hard to make sure I’m buying right and partnered with the right brands. I believe joining HTSA will help strengthen by buying power and allow me to form more relationships with other top dealers from around the country.”