Sunnyvale, Calif. –
Retrevo, a consumer electronics shopping
Web site, said a recent study of online users found that one-fifth expect to
purchase an electronic book reader this year.
The site said 21
percent of respondents intend to buy an e-reader in 2009, a more significant
percentage than those planning to buy an MP3 player.
26 percent of male respondents plan to buy an e-reader and 17 percent of female
respondents plan to purchase one this year.
were 771 online users who were generally randomly picked.
they favored Amazon’s Kindle over a Sony reader by a 2-to-1 margin.
Most of the
interest in e-readers is in the 25- to 34-year-old age group, where 40 percent
expect to buy an e-reader this year. The
figure falls to 29 percent in the “under 25” age group, and to 22 percent in the
35-44 year old age bracket. For the “45 and older” group, only 10 percent said
they planned to buy an e-reader this year.
The most interest
in e-readers also came from the Northeast, followed by the West and was
strongest in the $100,000 to $200,000 annual income level.