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Soundcast Cracking Down On Online MAP Violators

Chula Vista,
Calif. – Soundcast Systems, which markets wireless audio products for the home,
is cracking down on online violators of its minimum advertised price (MAP)

The company hired
Channel IQ to identify violators and help Soundcast respond quickly, Soundcast

Channel IQ’s service
checks for online pricing around the clock and reports findings instantly via
alert notifications, enabling a supplier to take immediate action to minimize
infringement damages, the company said.

Soundcast said its
MAP policy sets advertising guidelines for online as well as brick-and-mortar
stores to support brand value.

Soundcast offers
indoor and outdoor wireless speakers, wireless iPod-docking transmitters,
wireless transmitters for PCs and other audio sources, a wireless subwoofer,
and a transmitter-receiver pair that adds wireless capability to surround
speakers. The products use frequency hopping spread spectrum (FHSS) technology
to continually search for open channels and connect instantly to avoid
interference from other products.

Channel IQ’s
clients include Harman Kardon, LG, Olympus and Weber Grills.