San Diego - Sony said it launched on Monday its "make.believe (pronounced â€˜make-dot-believe') Gallery" at
The special program encourages users to submit, view and share images that they believe best express the spirit of Sony's make.believe brand message: "Believe that anything you can imagine, you can make real. "
From Feb. 7-28, users can submit photos, illustrations or other images to be displayed in an interactive image gallery viewable by the public.
The one image that best expresses the make.believe spirit will be highlighted in a series of unique media experiences to be seen by millions, including an appearance on Sony's Times Square billboard and a feature placement in a masthead takeover on YouTube, among others.
A grand-prize winner will receive a $500 Sony Style gift card, while 10 first-prize winners will receive a $250 Sony Style gift card. Winners will be selected by a panel of judges and announced on March 23.