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Sony Reveals Pricing On 2014 Bravia 4K TVs

SAN DIEGO – Sony Electronics revealed pricing and availability on its 2014 Bravia 4K Ultra HD TV that were unveiled during International CES in January.

Sony also reminded that its second-generation 4K Media Player (FMP-X10) will be coming later in the summer at a price to be announced. The player supports new 4K content options, including the ability to download, stream and store the latest 4K titles. Hundreds of 4K movies and TV shows will be available through the device using the Video Unlimited 4K download service, and by streaming 4K content from forthcoming 4K over-the-top services, including Netflix.

The Media Player, which is compatible only with past and current Sony 4K Ultra HD TVs, offers 1TB of built-in storage and also supports Triluminos Color for rich and deep color.

“We continue to be the only company that offers a complete lineup of consumer 4K products, including TVs, front projectors, cameras and camcorders, while also leading the industry in providing 4K content. Sony’s new 4K Ultra HD TVs, 4K media player and new 4K content offerings continue to strengthen our growing ecosystem,” said Mike Fasulo, president of Sony Electronics, in a statement.

“We strongly believe 4K is the future for entertainment, and we remain committed to leading the 4K movement, from lens to living room, in a way that only a company like Sony can,” he added.

The new lineup of 4K Ultra HD TVs includes nine models across three model series, all of which are available now for pre-sale and will be in market in June, Sony said.

The XBR-X950B series includes the 65-inch ($7,999 suggested retail) and 85-inch ($24,999) models. The XBR-X900B series includes 55-inch ($3,999), 65-inch ($4,999) and 79-inch ($8,999) models.

The XBR-X850B series includes 49-inch ($2,099), 55-inch ($2,999), 65-inch ($3,999) and 70-inch ($5,499) models.

All models include streaming services and HDMI 2.0 and HEVC-codec support to play up to 4K/60pquality content.

The TVs are also compatible with MHL 3.0, which supports 4K output from smartphones and tablets.

For 2014, 4K Ultra HD picture quality has been further enhanced by a combination of Sony-developed technologies that process and up-scale a variety of levels of video source material for playback on the new 4K Ultra HD screens. These include: Sony’s 4K X Reality PRO picture engine that can upscale a variety of content regardless of source; a Triluminos Display; and Sony’s X-tended Dynamic Range PRO technology that provides higher peak brightness and deeper black levels.