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Sony, Pogoplug Get Compatible

San Diego – Sony said this week that it has partnered with to enable a Sony AVCHD-enabled Handycam camcorder or Cybershot camera user to share data online with friends and family without having to post them for all the public to see on social networking sites.

The technology uses a Pogoplug “brick” appliance ($199 suggested retail) and cloud service to give users a virtual Internet server in the home.

Pogoplug users get a unique URL to their device that they can share in emails with others. This lets invited guests login to view posted images. Storage is expandable by plugging additional USB hard drives and Flash drives into the back of the Pogoplug appliance.

The Pogoplug service has no fees or limits. Virtually any video format is storable through the Pogoplug system.

Through the partnership with Sony, the Pogoplug system has been optimized to ensure the AVCHD file format is compatible with and easily streamable to other devices.

Videos shot with the Sony AVCHD cameras can be streamed to PS3 consoles, and networked Sony Bravia TVs, both in and outside of the home.

Pogoplug, which provides software and the Pogoplug hardware appliance to create a personal cloud, eliminates the need for users to convert or upload files for sharing.