San Diego - Sony Electronics said its 3D Bravia HDTVs are now available for pre-sale at Sony Style stores and that its integrated Blu-ray 3D devices will be at retail in July.
Sony also released a free firmware update that activates Blu-ray 3D capability for previously announced Blu-ray Disc models, including the BDP-S470 and BDP-S570 players and the BDV-E570 and BDV-E770W home-theater systems.
Sony's 3D lineup now includes 19 Bravia HDTVs, Blu-ray Disc players and theater systems, and audio/video, the company said in a statement.
Sony will support the 3D launch with an integrated marketing campaign featuring NFL quarterback Peyton Manning of the Indianapolis Colts, and Grammy and Emmy award-winning artist Justin Timberlake, aiming to deliver consumer education and eliminate 3D confusion.
Sony's 3D Bravia line includes the 3D-integrated Bravia XBR-LX900 HDTV, which features a built-in 3D sync transmitter and two pair of active-shutter glasses, and the 3D-ready Bravia XBR-HX909 and KDL-HX800 3D-ready models, which offer the option of adding the 3D sync transmitter and glasses at an additional cost.
The line features screen sizes in 40, 46, 52, 55 and 60 inches and ranges in price from around $2,100 (KDL-40HX800) to about $5,000 (XBR-60LX900).
Consumers who purchase and register one of the new 3D Bravia models will receive a copy of Sony Pictures Home Entertainment's Blu-ray 3D title "Cloudy With a Chance of Meatballs" as well as Blu-ray 3D title "Deep Sea."
The sets will also include a PlayStation Network voucher enabling 3D Bravia purchasers to download stereoscopic 3D gaming experiences on the PlayStation3 system (sold separately).
For more on Sony's 3D plans, watch for updates from TWICE executive editor Greg Tarr.