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Sony Gets Colorful With New Camera

San Diego, Calif. — Sony announced a new model in its compact T-series of Cyber-shot digital cameras, offering a series of different colors for its slim series.

The 7-megapixel T10 will be offered in pink and white alongside traditional black and silver color schemes. It features a 3x optical zoom Carl Zeiss lens; 2.5-inch, 230,000-pixel LCD screen; and a 250 shot-per-charge battery. It incorporates Sony’s Super Steady Shot optical image stabilization to reduce blur alongside ISO sensitivities to 1000 to improve low-light photography.

The camera also offers 56MB of internal memory, eight scene modes and four color modes.

The T10 ships this month for an estimated $400.

Sony will offer several accessories for the model, including the SPK-THC sports pack for $100, the MPK-THC marine pack for $200, and the LCS-THC leather carrying case for about $50.