Sony Ericsson Taps Ingram Micro - Twice

Sony Ericsson Taps Ingram Micro

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Atlanta - Sony Ericsson is out to expand sales of its unlocked cellphones in the U.S. with a distribution agreement with Ingram Micro.

Sony Ericsson's unlocked phones are also available through D&H and regional distributors, the company said.

Ingram will target online and brick-and-mortar retailers as well as enterprises and value-added resellers when it begins to offer products, including Xperia smartphones, later this month. Ingram also offers activation services.

In the past, Sony Ericsson unlocked phones have been available in such retail outlets as Newegg.com, Buy.com and Amazon.com as well as through Sony retail stores and

www.store.sony.com

.

"By teaming with Ingram Micro, we're expanding our channel reach through their robust distribution program, and we're excited to forge new relationships with retailers and customers," said Peter Farmer, Sony Ericsson's head of marketing for North America.

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