New York - Sirius XM's promotional assault on the pre-owned vehicle market continues as the company will offer a three-month free trial to those purchasing a certified pre-owned BMW.
The promotion follows similar Sirius XM programs launched this summer for Volkswagen and Mercedes-Benz pre-owned vehicles. Sirius XM also offers or has offered programs in the past with other vehicle makers, including Ford and Honda.
The BMW promotion applies to all certified pre-owned vehicles that include Sirius radios. Users receive the "Sirius Everything" package, which is the equivalent of standard Sirius satellite-radio service.
Joan Horst, BMW of North America pre-owned marketing manager, said, "The past two years have been especially successful for BMW new vehicle sales, and a record number of customers have embraced the Sirius XM experience. Consequently, BMW is seeing more and more vehicles entering the certified pre-owned BMW vehicle program with Sirius hardware already operational. The next logical step is to add a special program to introduce CPO buyers to the pleasure of Sirius XM."
Approximately 40 million used cars sell annually, and the used-car market represents a very significant opportunity over the next three to five years, said Sirius.