SINOCES To Renew CEA Sponsorship

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Qingdao, China - The Consumer Electronics Association (CEA) will continue its co-sponsorship of the China International Consumer Electronics Show (SINOCES) for at least another five years.

The municipal government of Qingdao, which owns and organizes the China International Consumer Electronics Show (SINOCES), plans to renew its agreement with CEA for five years, Qingdao vice mayor Zhang Wei announced Wednesday during a dinner on the eve of the July 7-10 event. CEA senior VP Karen Chupka said both parties intend to go forward for another five years, though they haven't yet signed an agreement.

The agreement would include the right to use the CES name, Chupka said.

The municipal government organizes the show, which is promoted within China by the China Chamber of Commerce for Import and Export of Machinery and Electronics Products. CEA promotes the show outside China, licenses the CES name to the event, and usually plays a role in designing SINOCES conference programs, Chupka said.

 Other show sponsors include multiple China government ministries.

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