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SINOCES, CEA Still In Negotiations

Qingdao, China – The Consumer Electronics Association (CEA) and the China
International Consumer Electronics Show (SINOCES) will hold discussions during
the next several months over CEA’s continued co-sponsorship of the annual show here,

The parties are discussing a multiyear partnership.

SINOCES hasn’t yet officially decided to renew the partnership, which
would include the right to use the International CES name. Last week at a
reception before the 11


annual show, a language interpreter
misinterpreted remarks by Zhang Hui, vice mayor of the city of Qingdao, CEA
said. The interpreter indicated that SINOCES planned to renew CEA’s partnership
for five years.

The city owns and organizes the event, which was expected to attract
80,000 people for its four-day run on July 7-10.

The show is promoted within China by the China Chamber of Commerce for
Import and Export of Machinery and Electronics Products. CEA promotes the show
outside China, licenses the CES name to the event, and usually plays a role in
designing SINOCES conference programs.

Other show sponsors include multiple China government ministries.