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Simplexity Appoints Rook CMO

Reston, Va. –
Simplexity, a leading authorized mobile e-tailer and master agent, has named
Dave Rook executive VP and chief marketing officer (CMO).

 Rook, who has held brand management and
marketing strategy positions at AOL, Coca-Cola and the Leo Burnett advertising
agency, will be responsible for the strategic direction and implementation of Simplexity’s
marketing initiatives, including advertising, media, marketing analysis,
partner and product marketing, promotions, customer relationship management and
user experience.

He will also
oversee all aspects of brand marketing and management for, the
company’s online cellphone store.

Simplexity also sells
wireless products and services though thousands of private-branded websites and
affiliate programs that it operates for companies including Kmart, Newegg, RadioShack,
Sears, Sony, Target and TigerDirect. Its proprietary e-commerce platform provides
online merchandising, rate-plan management, procurement, customer care and
customer relationship marketing, billing, order processing, automated cellphone
activations and fulfillment for the largest carriers in the U.S. 

“The recent growth
and technological advancements within the wireless industry have presented
Simplexity with tremendous opportunities that require a proven leader of Dave’s
caliber at the helm of our marketing team,” said CEO Andy Zeinfeld.