Sherbourn Readies Ad Campaign To Go With New Products


Franklin, Tenn. - Sherbourn Technologies plans to launch a consumer and trade advertising campaign in June to coincide with the shipment of its first new products since it was

acquired late last year

by Jade Design, the ODM/OEM developer of home and professional audio products.

"Sherbourn was always a well-respected brand," said Dan Laufman, president of Jade and Sherbourn. But he described the brand as the industry's "best-kept secret."

Ads will appear in print and online as the company begins to transform itself from a brand primarily known for amplifiers to one that will  be known as an "end-to-end" line that will include a media server, in-room speakers, and more, Laufman told TWICE.

The first new products, previously announced, are due in late June. They are the $2,599-suggested PT-7020C4 preamp-processor/controller and $3,999 PA-7350 multichannel amplifier, both positioned as bringing audiophile-grade performance to custom installations.

The preamp/processor accepts an optional $499 Control4 home-automation controller module, which incorporates wireless ZigBee, Ethernet port, and ability to stream music from the Internet and from a networked PC. The module's on-screen display content is processed internally in the preamp/processor and output over HDMI to appear over live video on a TV display.

Incorporating Control4 home-automation technology in the preamp/processor rather than relying on an outboard Control 4 HC-200 controller reduces cost and installation time and allows for tighter integration with a home-AV system, Laufman explained.

The preamp/processor also features Ethernet control, 3D-compatible HDMI inputs and outputs, 7.1-channel balanced inputs and outputs, Dolby TrueHD and DTS HD Master audio decoding, Genesis/Torino video-scaling engine, upscaling to HDMI 1080p, and a full-color on-screen display that appears over live video. It also features dual-core 32-bit DSP processors to handle audio decoding. Sherbourn offers drivers for iPad and iPhone integration.

 The second new product is the PA-7350 seven-channel amplifier, which delivers 350 watts per channel into 8 ohms via an efficient Class H design and convection cooling, which requires no cooling fan. The 9.625 by 17x18.5-inch amp also features balanced XLR inputs, input/output trigger, and 4-ohn stability.

Sometime after the two products ship, Sherbourn plans a 7.1-channel AV receiver that accepts the company's Control 4 module.

For the third quarter, Sherbourn is targeting shipment of its first Blu-ray player and an audio-only media server, said Laufman.

The brand hopes during the CEDIA Expo in September to show new in-room home theater speakers, including a powered subwoofer, for likely first-quarter delivery.

The brand is also considering a limited line of in-wall and in-ceiling speakers.

Jade started as an ODM/OEM developer 13 years ago and ventured into selling products direct to consumers under the Emotiva brand six years ago.


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