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Sharp Debuts Aquos Support Program

Mahwah, N.J. — Sharp Electronics introduced Wednesday a special customer support service, called the Aquos Advantage program, that the company said is designed to help customers who have purchased a 42-inch or larger Aquos LCD TV get more from their TV experience.

Customers will be provided expanded customer support, priority repair services and a personalized homepage with comprehensive information about their Aquos product, Sharp said. The program is similar in concept to the Concierge service launched in 2006 by Panasonic for its plasma TV customers.

Sharp said it created the Aquos Advantage program “after extensive research with consumers across the country revealed the service offerings and premium service levels that customers valued most throughout the product ownership lifecycle.”

“After thorough analysis, we developed a program that ensures our large-screen Aquos LCD customers receive the services that meet their specific needs,” stated Charles Schaefer, Sharp Electronics services and solutions group senior VP. “The Aquos Advantage program gives the customer a premium level of service befitting a premium product such as a large screen Aquos LCD TV.”

Sharp said new and existing Aquos 42-inch and larger TV customers can activate their membership by registering online at or by calling the toll-free support line at 1-87-SEE-AQUOS.

Large screen LCD TV customers who have already registered with Sharp are automatically enrolled in the Aquos Advantage program and do not need to reregister.

Program members will benefit from exclusive access to Aquos Advantage Advisors with expertise in initial product setup, maximizing the quality of picture and sound, and finding the right solution for each customer’s support needs.

For added convenience, customer support hours for Aquos Advantage members have been extended.

Members will also receive priority repair services, including next business day scheduling and expedited service visits. If a television is removed for repair, the customer may be provided with a loaner TV until the repair is complete.

A password-protected personalized homepage will provide Aquos Advantage members with comprehensive information about their products. In addition, special promotions for extended warranties, installations and accessories will be made available exclusively to Aquos Advantage members. Additional benefits will be added in the future, Sharp said.