Milpitas, Calif. -
has launched an authorized reseller program for dealers who sell the company's flash-memory products, portable media players and accessories.
"The program will make it easy for consumers to tell the difference between authorized and unauthorized resellers," a spokesperson said. It will also "help our authorized resellers differentiate themselves in the marketplace and become better equipped to explain the benefits of our products to their customers."
Authorized resellers will be able to use the SanDisk Authorized Reseller Logo on their website, point-of-purchase displays, and other collateral material. The company will also encourage resellers to display the SanDisk Authorized Reseller Logo on comparison shopping portals on which they are listed. In addition, SanDisk will direct consumers to authorized resellers.
Resellers who qualify get access to live and online training programs and employee incentives to encourage learning about SanDisk products and sharing of the products' benefits with customers, a spokesperson explained.
"SanDisk is also providing resellers with more merchandising materials than previous programs, including specialized collateral that reflect their status as authorized resellers," the spokesperson added.
Authorized resellers will also get access to a dedicated web portal, where members can learn about the latest industry trends and discover how to maximize opportunities presented by the trends, she said. "This includes insight as to why consumers are selecting certain products and suggestions for how resellers can leverage this knowledge to create compelling messages that will resonate with their customers."
The program will make it easy for consumers to determine which retailers are authorized or not, she added. "We are giving ARP members preference on our "where to buy" links at
and encouraging them to display the ARP logo prominently online and in their stores."
U.S. resellers interested in becoming authorized resellers can apply at