Samsung Paces World Q1 LCD TV Shipments - Twice

Samsung Paces World Q1 LCD TV Shipments

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El Segundo, Calif. — Samsung had a comparatively strong first quarter in global LCD TV shipments, while Philips saw its market share drop, according to a global category ranking from market research firm iSuppli, based here.

The research firm said all of the global top five LCD TV brands suffered seasonal declines since the fourth quarter of 2006, but Philips was hit the hardest in the period, relative to the other top five brands.

Philips Electronics saw a 26 percent slide in sales from the fourth quarter of 2006, causing it to fall to third place in the market, down from second in the fourth quarter of 2006, iSuppli said.

Overall, global LCD TV shipments declined to 13.99 million units in the first quarter, down 8 percent from 15.2 million in the fourth quarter, as is typical for the season.

All the top five LCD TV brands experienced sequential declines in shipments during the first three months of the year, iSuppli said.

“However, Philips of The Netherlands fared the worst among these companies, with its shipments dropping to 1.7 million units, down from 2.3 million in the fourth quarter. Philips’ global LCD-TV market share dropped to 12.2 percent in the first quarter, down from 15.1 percent in the fourth quarter,” according to a statement issued by the market research firm.

Andrew Murray, iSuppli display systems senior director, attributed Philips’ performance to a lack of direct control over its panel shipments.

“Philips continues to pay the price for its lack of direct control over the supply of its LCD panels,” said Murray said. “The company clearly has a close relationship with panel supplier LG.Philips LCD Co. Ltd. — but it doesn’t have total control, making it hard to get the favorable delivery and pricing terms enjoyed by some of its competitors.”

Sony also underperformed the market in the first quarter, with a 13.7 percent decline in shipments, allowing the Japanese company to claim the No. 2 position from Philips, while Philips dropped to third place, iSuppli said.

Samsung, meanwhile, outperformed the market with a 7 percent sequential decline in shipments. Samsung’s LCD TV shipments declined to 2.4 million, down 7.3 percent from 2.5 million in the fourth quarter, iSuppli said. Company market share rose to 16.8 percent, up from 16.7 percent in the fourth quarter.

Samsung continues to outperform because it has good control over its production costs and is very aggressive in its marketing campaigns, Murray added. 

Q4 Rank

Q1 Rank

Company

 Q1 Shipments

Q1 Mkt Share

Q1-Q4 Change

Q4 Shipments

Q4 Mkt Share

2

1

Samsung

            445,683

12.21%

-10%

             494,950

12.35%

1

2

Philips

            420,800

11.52%

-39%

             687,463

17.16%

4

3

Sony

            412,232

11.29%

18%

             350,621

8.75%

3

4

Sharp

            392,955

10.76%

-7%

             421,141

10.51%

6

5

Vizio

            343,704

9.41%

23%

             279,021

6.96%

 

 

Others

         1,635,895

44.80%

-8%

               1,774,085

 

 

 

 

 

 

 

 

 

 

Grand Total

         3,651,269

100.00%

 

          4,007,281

100.00%


iSuppli Table: Worldwide Top-5 LCD-TV Shipment Ranking For Q1 2007 (Ranking by Unit Shipments)

Q1 Rank

Q4 Rank

Company

Q1 Shipments

Q to Q Growth

Q1 Market Share

 Q4 Shipments

Q4 Market Share

1

1

Samsung

2,354,978

-7.30%

16.83%

2,540,777

16.70%

2

3

Sony

1,765,063

-13.70%

12.61%

2,044,435

13.44%

3

2

Philips

1,700,449

-26.00%

12.15%

2,297,944

15.11%

4

4

Sharp

1,581,963

-8.80%

11.31%

1,735,354

11.41%

5

5

LG Electronics

1,093,636

-8.30%

7.82%

1,192,181

7.84%

 

 

Others

5,496,851

1.80%

39.28%

5,400,668

35.50%

 

 

 

 

 

 

 

 

Total Market

13,992,939

-8.00%

100.00%

15,211,359

100.00%

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