Ridgefield Park, N.J. – Samsung, through its Four Seasons of Hope
philanthropic program, is partnering with New York Giants quarterback Eli
Manning and Best Buy’s @15 teen empowerment platform on a special promotion
benefiting three youth-serving organizations.
Effective this week through Oct. 24, a portion of all Samsung
home-theater purchases made at Best Buy’s stores or Web site will be donated to
the nonprofit Boys and Girls Club of America, Junior Achievement or World Youth
Teens can help determine how the funds will be directed by voting
at Best Buy’s @15 Web site, www.at15.com.
“At Samsung, we are focused on creating meaningful initiatives
with partners like Eli and Best Buy, who share our value of doing well for the
communities where we live and work,” said David Steel, strategic marketing senior
VP at Samsung Electronics America. “This latest program lets our customers get
involved as well – allowing shoppers to do well for others with their
The partners, along with Microsoft and DirecTV, are also giving
away $1 million in technology aid to schools across the United States via a Four
Seasons of Hope essay contest. Students, parents and teachers can vie for
hardware, software, TV programming, gift cards and cash grants by submitting a
100-word essay online at www.fourseasonsofhope.com before Nov. 1.
Manning also appears in a service message about technology and
education that is running this month in Best Buy stores, on its Web site and on
the DirecTV network nationwide.