Tempe, Ariz.— Rockford Corp. appointed its VP sales and marketing Bill Jackson to the position of president while Gary Suttle, formerly president and CEO, remains CEO.
The company said Jackson’s appointment will allow Suttle to focus on Rockford’s strategic direction as it completes its transformation from a manufacturing-focused company to a “designer, marketer and distributor” of car audio aftermarket and OEM products.
Jackson will assume primary responsibility for Rockford’s worldwide, day-to-day operations, said Rockford. He will be replaced by Michael Chass, VP Automotive OEM for D& M Holdings (the holding company for Denon, Marantz, Boston Acoustics and other companies), who will assume the title of VP sales.
Suttle said of the new president, “In addition to his many new duties, Bill will continue to direct Rockford’s marketing efforts and will also focus on directing product development. Outcomes from both of these areas will help set Rockford’s future strategic direction.”
Jackson joined Rockford in 1995 as a regional sales manager and held a variety of sales management positions until he was named VP of sales and marketing in February 2004. Prior to joining Rockford, he managed a retail consumer electronics store for 13 years and operated a manufacturer’s sales representative firm for three years.